Annual Report 2007

• The Economy
• Market research industry
• Economic Development
• Research and Development
• Human Resources
• Organization
• Purchasing
• Environmental Protection
• Corporate Communications
• Opportunities and Risks
• Special Events and Considerations
• Outlook

Management Report

The management report provides information about the GfK Group’s business performance in financial year 2007 and the current situation of the Group, taking into account economic conditions in general and the specific parameters of the market research sector in particular.

The development of the GfK regions and business divisions is assessed in detail. Separate sections describe the areas of research and development, employees, administration, purchasing, environmental protection and communications.

The final section of the management report contains detailed explanations on potential risks for the Group and the outlook for financial year 2008.