The GfK Group

The GfK Group is one of the largest market research companies in the world. The Group has a staff complement of approx. 9,100 employees working in 115 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients in industry, retail, the media and the service sector need for their decisions.

GfK. Growth from Knowledge

Beyond the horizon to global opportunities

The successful financial year, record sales, higher operating income, a significant increase in net income for the year and a healthy cash flow all prove that the GfK Group has used the opportunities offered by international market research business to its best advantage.

The motto of our annual report for financial year 2007 makes a clear statement about our business model: Market research services for more than one hundred countries, supplied to enhance our clients’ market opportunities – locally and globally.

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