Management Report of the GfK Group

 

The Management Report gives information on the business operations of the GfK Group during financial year 2006, as well as details on the current position of the Group, both in the context of the general economic situation and the particular circumstances of the market research industry.


The report reviews the development of the various regions and business divisions in detail. Research and development, human resources, administration, purchasing, environmental issues and communications are each dealt with in detail in separate chapters.


The report concludes with a detailed explanation of the potential risks to the Group and the outlook for financial year 2007.