Annual Report 2006

• The Economy
• Market Research Industry
• Economic Development
• Research and Development
  • Methoden- und Produktentwicklung
  • Custom Research
  • Retail and Technology
  • Consumer Tracking
  • Media
  • HealthCare
• Human Resources
• Organization and Administration
• Purchasing
• Environmental Protection
• Marketing and Communications
• Risks
• Major Events
• Outlook

Research and development

The GfK Group adopts a proactive approach to meeting the growing requirements of its clients and therefore holds a leading position in terms of the quality, innovation and efficiency of its instruments and services by comparison with its competitors. Many of GfK’s research and development projects are planned and executed in conjunction with the client. Much of the development work and basic research is carried out by GfK Methoden- und Produktentwicklung in Germany.

Download

GfK Annual Report 2006

GfK Management Report