Annual Report 2006
GfK Group: www.gfk.com
GfK Special
Providing insights into human behavior. A global alliance of highly qualified specialists with the capacity to analyze, evaluate and draw fact-based conclusions. Knowing why consumers behave in a certain way is the key to success. In an ever-shrinking world, only an exchange of knowledge which does not merely transcend borders, but also includes the cultural and country-specific mechanics in the analysis will do.
The special section of the GfK Group 2006 Annual Report gives six examples of GfK managers from various business divisions and regions who support the activities of a globally active market research company such as GfK.
GfK Annual Report 2006