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Stratégie de prix en ligne

La concurrence relative à la fixation des prix est devenue plus intense que jamais car l’offre et la demande font un usage intensif des informations prix pratiqués en ligne.

Les décisions concernant les prix sont prises de plus en plus vite et plus fréquemment. Et pour cause,  le nombre de fabricants actifs dans un même secteur signifie que le succès repose plus que jamais sur une vision exhaustive des pratiques tarifaires sur la toile.

Notre solution Online Pricing Intelligence répond aussi bien aux besoins des fabricants que des distributeurs, car elle garantit aujourd’hui la meilleure lecture de la dynamique des prix pratiquées sur Internet.

Nous recueillons actuellement des données sur des millions de produits,  toutes devises confondues. Nous analysons et vous restituons les variations des prix, fréquences incluses, dans un calendrier précis.

Dernier Insights

Consultez dès à présent nos derniers Insights sur la stratégie de prix en ligne. Voir tous les Insights

    • 12/06/17
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Online Pricing Intelligence
    • Point of Sales Analytics
    • France
    • French

    Black Friday: les Français ont dépensé +de 900 M€ en biens d’équipements de la maison

    Le Black Friday est une opération incontournable, aux vues des derniers chiffres de ventes relevés par GfK. Découvrez les données de ces journées hors normes. 
    • 05/12/17
    • Home Appliances
    • Health Technology
    • Media and Entertainment
    • Technology
    • Home and Living
    • Consumer Panels
    • Distribution and Supply Chain Management
    • Online Pricing Intelligence
    • Point of Sales Tracking
    • Point of Sales Analytics
    • France
    • French

    05/16/17 - 05/17/17
    GfK au MedPi : le RDV Retail & Consumer electronics

    GfK est partenaire du MedPi 2017 et apporte son expertise Smart Data aux décideurs du marché Retail & Consumer Electronics. Venez nous rencontrez !
    • 05/12/17
    • Home Appliances
    • Retail
    • Technology
    • Home and Living
    • Online Pricing Intelligence
    • France
    • French

    OPI : pilotez votre référencement online

    Le e-commerce est stratégique pour les biens d'équipements mais son suivi peut être fastidieux. Avec OPI, pilotez vos stocks, promotions et positionnement prix en 1 clic.
    • 08/24/17
    • Online Pricing Intelligence
    • Promotion and Causal Retail
    • Global
    • English

    The first three steps to getting your online pricing decisions right

    With saving money the number one reason that consumers shop online, retailers need to ensure they maintain the right price position. This involves a careful balancing act if you are to stimulate sales without any loss of margin. But you can manage this successfully if you get six core activities right. We take a quick look at the first three of those activities here…

    One: Track the right things, not everything

    You don’t need to track all of your competitors’ pricing and promotions activities to meet your pricing objectives. It is far better to focus your resources on tracking those pricing and promotions activities that can have the greatest impact on the performance of your business.

    Two: Benchmark your pricing against the market

    Pricing activity may happen at a product level, but tracking the price position of your full product range across categories using a pricing index is important. For this will enable you to ensure your price position compares favorably to the rest of the market. By evaluating pricing at both a product and category level, you can identify any price shifts and their potential influence on your price position early.

    Three: Make sure you are basing your pricing decisions on data you can trust

    Ensuring the prices of your specified products are benchmarked against all relevant competitors is a real challenge. Particularly when product descriptions and attributes can vary significantly across retailers. The accuracy of this matching process is key to the success of any pricing strategy. With data you can trust, you can better direct pricing decisions and negotiate with your suppliers to drive immediate value for your business. Connected Consumers’ ability to check prices whenever and wherever they choose using different devices has made it difficult for retailers to effectively manage their online pricing. To remain competitive, you must identify those pricing and promotions activities of your competitors to track. You need to examine your price position in the context of the market. You must also ensure you are basing your pricing decisions on the right data. But pricing decisions don’t simply end there, there are several other factors to consider that can drive your bottom line which we will explore further in our white paper. The positive impact on your revenue and profit of making the right pricing decisions can far outweigh your investment in the processes and services that support these decisions. The winners in the new retail battleground will be those that utilize pricing intelligence to get their online price position right. hbspt.cta.load(2405078, 'bbfd0727-8c1e-43a7-9530-fdc868e79756', {});
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