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Tendencias y pronósticos

La velocidad actual de lanzamiento de nuevas ofertas, junto a la disminución de los ciclos de vida de los productos, se traducen en una presión incomparable para que las empresas se mantengan a la vanguardia.  El comportamiento de compra de los consumidores está cambiando más rápido que nunca. 

Para tener éxito, las empresas necesitan contar con pronósticos de ventas precisos (basados en análisis sólidos) y tendencias actualizadas de compra y mercado.

Entregamos pronósticos detallados de las demandas de los consumidores con la adquisición dispositivos tecnológicos, al igual que tendencias del mercado tecnológico a nivel mundial.

Nuestros pronósticos se construyen en base a la muestra más importante del mundo de información de punto de ventas, combinando nuestra experiencia global y el conocimiento local. Esta combinación les permite a nuestros clientes acceder a pronósticos granulados y oportunos de la demanda futura; es decir, qué productos comprarán los consumidores, qué cantidad, a qué precio y dónde. 

Pronósticos para inversores y mercados de capital

Los inversores institucionales están presionados para actuar. Para tener éxito, las empresas necesitan visibilidad de las tendencias significativas en las primeras etapas. Las empresas deben adquirir información confiable y adaptada sobre dónde invertir.

Proporcionamos a los inversores previsiones sólidas, utilizando la muestra más importante del punto de venta. Predecimos y documentamos los puntos de inflexión en la demanda de los consumidores. Ofrecemos análisis regulares y detallados de empresas de hardware, semiconductores y bienes de consumo duraderos.

Nuestros pronósticos les permiten a los inversores realizar recomendaciones exitosas, con el respaldo de fuentes fiables y compatibles.

GfK, Peru
Avenida Jorge Basadre 990, San Isidro, Lima
+51 1 206 2300
Últimas noticias

Aquí puede encontrar las últimas tendencias acerca de estrategias sobre el tendencias y previsiones. Siga leyendo

    • 07/19/17
    • Press
    • Trends and Forecasting
    • Global
    • English

    The EU consumer climate remains friendly

    The positive mood among European consumers has also continued into the second quarter of 2017.

    • 06/29/17
    • Health
    • Technology
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Connected Consumer
    • Global
    • English

    Teenagers and higher-income households most likely to struggle with technology addiction

    One in three people find it difficult to take a break from technology, even when they know they should. China, Brazil and Argentina have highest levels who struggle to take a tech break. People in Germany, Netherlands and Belgium lead for finding it easy to ‘unplug’ .
    • 06/29/17
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    Consumer climate in Germany picking up further

    Findings of the GfK Consumer Climate Study for June 2017
    • 06/28/17
    • Consumer Goods
    • Trends and Forecasting
    • Global
    • English

    Dads are shopping more and brands are important anchors

    Dads are changing.  As more mothers have entered the workforce and become empowered outside of the home, dads have become more engaged with household chores like cooking, cleaning, and grocery shopping.  These trends are not just born of necessity; in the US, Canada, and countries around the world, it has become more acceptable for dads to take on what might once have been seen as a mom’s tasks and roles.

    Opportunities in the grocery store

    Grocery shopping, in particular, is an area that has seen significant growth for dads.  According to GfK’s Consumer Life Global study, 78% of dads around the world shop for groceries weekly, a rise of 9 percentage points since 2009.  The increase is particularly pronounced in North America, where 87% of Dads do a weekly grocery shopping trip, an increase of 12 percentage points since 2009.

    The implications for brands

    These shopping trends have implications for brands of all categories — especially those in the consumer packaged goods space.  In our recent webinar series, “The New Contract between Moms and Dads” we explored three anchors that are important for brands to keep in mind when targeting the increasingly important dad segment of the buying population:
    1. Dads buy from brands they trust. More dads today indicate that they only buy products or services from a trusted brand.
    2. Dads are interested in what others have to say about brands. Dads are more likely than moms to agree that they are “interested in other people’s opinions about what products and services to buy.” While moms feel more confidence in selecting one brand over another based on characteristics, dads will look to the influence of others to aid their decision.
    3. Dads buy nostalgia. In the US, dads are significantly more likely than moms to buy brands they grew up with.  They will share their past and present memories of these brands with their children, as well.
    Today’s dad is much different from dads of the past.  They have increasing power and influence in the home and at the shelf.  Brands in particular are important anchor points and should establish themselves as (modern) dad friendly.  Expect these trends to continue to accelerate as the next generation of dads (aka the Now Generation) will continue to increase their shopping and other household responsibilities.  Take into account the key anchors – trust, influence, and nostalgia – to be successful with dads at the shelf. Tim Kenyon is Vice President on the Consumer Life team at GfK. He can be reached at tim.kenyon@gfk.com. hbspt.cta.load(2405078, '129c015c-0a3c-47b2-b4c7-516d3d2adcac', {});
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GfK, Peru
Avenida Jorge Basadre 990,
San Isidro, Lima
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