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Tendencias y pronósticos

La velocidad actual de lanzamiento de nuevas ofertas, junto a la disminución de los ciclos de vida de los productos, se traducen en una presión incomparable para que las empresas se mantengan a la vanguardia.  El comportamiento de compra de los consumidores está cambiando más rápido que nunca. 

Para tener éxito, las empresas necesitan contar con pronósticos de ventas precisos (basados en análisis sólidos) y tendencias actualizadas de compra y mercado.

Entregamos pronósticos detallados de las demandas de los consumidores con la adquisición dispositivos tecnológicos, al igual que tendencias del mercado tecnológico a nivel mundial.

Nuestros pronósticos se construyen en base a la muestra más importante del mundo de información de punto de ventas, combinando nuestra experiencia global y el conocimiento local. Esta combinación les permite a nuestros clientes acceder a pronósticos granulados y oportunos de la demanda futura; es decir, qué productos comprarán los consumidores, qué cantidad, a qué precio y dónde. 

Pronósticos para inversores y mercados de capital

Los inversores institucionales están presionados para actuar. Para tener éxito, las empresas necesitan visibilidad de las tendencias significativas en las primeras etapas. Las empresas deben adquirir información confiable y adaptada sobre dónde invertir.

Proporcionamos a los inversores previsiones sólidas, utilizando la muestra más importante del punto de venta. Predecimos y documentamos los puntos de inflexión en la demanda de los consumidores. Ofrecemos análisis regulares y detallados de empresas de hardware, semiconductores y bienes de consumo duraderos.

Nuestros pronósticos les permiten a los inversores realizar recomendaciones exitosas, con el respaldo de fuentes fiables y compatibles.

Últimas noticias

Aquí puede encontrar las últimas tendencias acerca de estrategias sobre el tendencias y previsiones. Siga leyendo

    • 04/20/16
    • Press
    • Trends and Forecasting
    • Global Study
    • Regional Market Data
    • Mexico
    • Spanish (Latin America)

    European consumers fear economic slowdown

    Findings of the GfK Consumer Climate Europe study for the first quarter of 2016
    • 01/31/16
    • Trends and Forecasting
    • Mexico
    • Spanish (Latin America)

    Explore the Connected Consumer

    Es momento de pensar diferente. Los consumidores actuales utilizan la tecnología para reinventarse a si mismos, sus vidas y sus comunidades. Están cambiando el sistema de valores actual. Los "consumidores conectados" adoptan la libertad, aceleración e intimidad. (Inglés)
    • 09/28/17
    • Financial Services
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    What impact is renewal transparency having on the British motor insurance market?

    Premium Drivers

    If you have renewed your motor insurance recently you may have noticed that the price your insurer has asked you to pay has probably increased. A combination of higher Insurance Premium Tax (rates have doubled over the past two years), bigger injury pay-outs and rising vehicle repair costs mean that motor insurance prices are now at an all-time high. Even for those of us savvy enough to shop around and switch provider, prices have also typically risen, despite the fact that the market remains as competitive as ever. However, it still generally pays to switch, as the vast majority of motor insurance providers are still willing to chase new business and therefore many still offer introductory discounts. Given this, it is somewhat concerning that, according to GfK’s Financial Research Survey (FRS), that the number of drivers who do switch has remained basically unchanged compared to four years ago. The number has held steady at around a quarter of drivers. So it would seem that many drivers don’t know, don’t consider, or just can’t be bothered, to change provider, despite the rising prices.

    Motor insurance renewal transparency: early signs of increased shopping around

    But there are tentative signs that this might be changing. Since April 2017, insurance providers have had to disclose prior year premiums on renewal notices. These new rules mandated by the FCA allow customers to compare more easily what they paid last year versus what they may pay this year, if they remain with the same provider. Early signs suggest renewal transparency has helped encourage greater levels of shopping around but this hasn’t so far translated into actual switching. According to the FRS, the proportion of drivers who “actively renew” their motor insurance (renew but take out at least one quote) has grown and now stands at 29%, the highest-ever level. In addition, a high proportion of those who have switched in the last 12 months also state that they are likely to switch again. On the other hand, large numbers are still auto-renewing on their motor insurance, particularly across older age groups where auto renewal rates remain stubbornly high at over 45%. For these customers, renewal transparency rules mean that providers must now also include additional disclosures on renewal notices explicitly encouraging people to shop around. Overall, I think renewal transparency has definitely been a useful step forward in making the motor insurance market more consumer friendly, and it will be interesting to see if it helps encourage greater levels of switching in the months ahead. If you would like more data, please contact me.

    The Financial Research Survey (FRS) is one of the largest and longest running surveys tracking personal financial holdings and behaviours and is considered the industry benchmark within the British financial industry

    • 09/28/17
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    German consumer climate declines slightly

    GfK forecasts a decrease in consumer climate for October of 0.1 points in comparison to the previous month to 10.8 points.
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