GfK has been shortlisted for the Market Research Society’s prestigious awards, which celebrate research's ability to drive innovation, inspire change and deliver results. The research agency is a finalist for the Advertising and Media Applications of Research Award, with the winners announced in December.
The MRS has shortlisted GfK for its work with Global into digital audio listening behavior beyond the traditional radio set or hi-fi. The research, which involved the use of a revolutionary new methodology, brought the digital audio listener to life.
Michael Grogan, Digital Consultant at GfK said, “We are absolutely delighted to be shortlisted for this award at the research industry’s “Oscars”. This was a project that was genuinely pioneering in its approach. It is great to be recognized for delivering research that really makes an impact our client’s ability to take confident, well-informed business decisions.”
GfK has also been shortlisted in the Public Policy/Social Research Award for its Mystery Traveller Survey carried out across London for Transport for London. This innovative project is helping TfL make travel more accessible to London’s disabled travellers.