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Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Molemo Moahloli
South Africa
+27 11 803 1300
Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 06/28/16
    • Retail
    • Shopper
    • Global
    • English

    Turning shoppers into buyers to win at retail

    Our shopper conversion pilot project demonstrated how we can help manufacturers and retailers decode consumers’ decision-making processes.
    • 05/30/16
    • Retail
    • Shopper
    • Connected Consumer
    • Global
    • English

    Omnichannel shopping becomes the new normal in APAC

    Connected Consumers in APAC seek the best of both worlds. Shoppers in China are the most likely to embrace omnichannel shopping – seven in ten (71%) shop both online and in-store. Australian shoppers are the most likely to shun online: almost two thirds (62%) shop exclusively in-store. In contrast, Indian’s lead the way in online shopping with almost one quarter (23%) shopping the category exclusively online. Find out more in our latest infographic.
    • 05/10/16
    • Health Technology
    • Media and Entertainment
    • Retail
    • Technology
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Connected Consumer
    • Global
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions giving fast comparison of which have the world’s most connected consumers, both overall and in detail across eleven different device types.
    • 05/05/16
    • Market Opportunities and Innovation
    • Shopper
    • Connected Consumer
    • Global
    • English

    Drivers of online and in-store shopping are not as sharply divided as you think

    The top five most important factors that shoppers say swayed their decision to make a purchase online rather than in-store, or in-store rather than on-line.
Contact us
Molemo Moahloli
South Africa
General