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Purchase Journey

Understanding consumers’ purchase journeys

What it is
A research service that evaluates the impact of online and offline advertising, brand interaction and engagement, and the role of social media and people’s digital experience to provide a 360° view of the target market.

How it works
We provide insights into choice of channel and channel shifting across the whole purchase process with touchpoint exposure and efficiency. We help identify the impact and relevance of consumer experience points.

Benefits
Optimizes marketing and communications budgets. Tailor messaging and content to meet expectations. Learn what happens at each phase of the decision making process.

Related Solutions
  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

    To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.