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Testing new products and services concepts

What it is
A research service that uses both early and late stage screening to deliver a testing and forecasting program for new product and service concepts.

How it works
We screen, test and forecast based on individual consumer adoption behavior. We focus on how a new product or service fits into a consumer’s life and identify the drivers of adoption at the individual level to calibrate sales potential.

Manage where and when to allocate resources to optimize launch success avoiding the limitations of traditional black box forecasts. Validated through our Point-of-Sales Tracking data, we give a “truer” picture of in-market behavior and empower clients to make more informed decisions.

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    Market Opportunities and Innovation (MOI)

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