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Press Releases

Here you can find the latest press releases. View all press releases

    • 02/03/16
    • Press
    • Media Measurement
    • Digital Market Intelligence
    • South Africa
    • English

    GfK becomes newest member of IAB South Africa

    GfK joins IAB South Africa in support of the local digital industry
    • 11/06/14
    • Market Opportunities and Innovation
    • South Africa
    • English

    GfK launches “dual perspective” approach for identifying innovation spaces

    GfK FutureWave identifies innovation spaces by harnessing cultural shifts and new market activity that will influence tomorrow’s market.
    • 07/31/14
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • South Africa
    • English

    Additional African countries added to GfK Global consumer study

    GfK now offers insights specifically into African consumers within the ‘GfK Roper Reports Worldwide’ study. For global brands, this kind of information furthers a deeper under-standing that helps them retain relevance in the African market.
    • 04/17/14
    • South Africa
    • English

    Fundi - Small business app

    A big part of being a business owner, an entrepreneur, is building the know-how that will empower you to become more successful. It’s all about finding the right mentor, getting the best finance for your business, securing space to trade, marketing your business and doing it all within the constraints of your budget.
    • 04/17/14
    • South Africa
    • English

    Consumer choice in the African Retail Landscape

    Following research conducted in South Africa, Kenya and Nigeria, it has become evident to GfK that the growth of Africa continues to be a buzz word as the continent increasingly evolves.
    • 04/09/14
    • South Africa
    • English

    50 is the new 30

    New insights into the youthful attitudes of 50 year olds.
    • 04/09/14
    • South Africa
    • English

    New appointment to the GfK team

    Matthew Glogauer New Appointment to the GfK South African CE team
    • 02/24/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • Global
    • English

    Vehicle features: Latest driver tech ‘very important’ to 1 in 3 people across 17 countries

    GfK, has released findings showing which vehicle features, from a given list, people see as being ‘very important’ in a vehicle. 
    • 02/23/17
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    German consumer optimism declines slightly

    After a splendid start into 2017, con-sumer confidence in Germany suffers a minor setback in February. Both economic and income expectations, as well as propensity to buy are expected to decline. The consumer climate forecast for March is at 10.0 points following a level of 10.2 in February.
    • 02/21/17
    • Geomarketing
    • Geodata
    • Global
    • English

    GfK study on product-line purchasing power in Poland

    Poland's 2016 retail purchasing power was approximately €89 bil. Around 43 percent of these funds were spent on food, beverages and tobacco products. Basic supply items – food, clothing, health/hygiene – comprised just under two-thirds of Poland's retail purchasing power. But according to GfK's new study, the amount and distribution of this purchasing power varies substantially from region to region.
    • 02/11/17
    • Press
    • Global
    • English

    GfK shareholders accept voluntary public tender offer by KKR

    KKR voluntary public tender offer for GfK successful
    • 02/10/17
    • Media and Entertainment
    • Media Measurement
    • Global
    • English

    Amazon’s ‘The Grand Tour’ drives into pole position for its online video streaming service

    Amazon’s biggest visual production to date, The Grand Tour, shows clear appeal among UK SVOD viewers. GfK’s established SVOD content tracking and analysis finds that the show swept the board versus other titles viewed on Amazon. It was the most viewed title in both November and December 2016, attracting the biggest audience reach for an Amazon show in the UK since GfK’s tracking service began in 2015.
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