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Press Releases

Here you can find the latest press releases. View all press releases

    • 01/15/18
    • -INDUSTRIES
    • Retail
    • South Africa
    • English

    The winning brands in 2018 will get their competitive edge from memorable customer experiences

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime.
    • 12/07/17
    • Technology
    • South Africa
    • English

    Consumer electronics sales soar in South Africa during Black Friday week

    South African retailers saw strong sales during the week of Black Friday this year. Panel television unit sales experienced 47% growth and smartphone sales leaped 63% compared to the same week in 2016. The value of panel televisions sold during the week was up 41% over the comparable week in 2016, while the value of smartphone sales climbed by 34%.
    • 11/21/17
    • Technology
    • South Africa
    • English

    Smartphone sales in SA rise 28% as average selling price falls

    South African smartphone sales climbed 28% year-on-year to 3 million units in the third quarter of 2017, while basic mobile phone sales were up 6% to 1.6 million units for the same period, according to point of sale tracking data from GfK South Africa. Smartphone revenues were up 27% compared to the same quarter in 2016, as the market accelerated its transition from basic phones.
    • 10/10/17
    • South Africa
    • English

    Capturing the Generation Z opportunity

    South Africa has a youthful population, with more than 66% of our people below 35 years old and 41% younger than 21 years old. Marketers who want to ensure the longevity of their brands and win the consumer of the future thus need to come to grips with what the under-21s - Generation Z - want and value.
    • 09/27/17
    • Technology
    • South Africa
    • English

    Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

    Retail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy, according to point of sale data from market research firm, GfK South Africa. However, the media tablet market has shrunk by about 40% in the first half of 2017, while smartphones continue to boom.
    • 01/11/18
    • Technology
    • Trends and Forecasting
    • Global
    • English

    Understanding net neutrality makes US consumers more likely to support it

    A new GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference – Internet (“net”) neutrality.
    • 01/04/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • Global
    • English

    At CES, GfK will help brands target a new generation of "beyond digital" consumers

    At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow's most valuable consumers.
    • 12/22/17
    • Retail
    • Consumer Goods
    • Global
    • English

    German consumer climate: High Spirits Continue

    Consumers in Germany still appear to be in high spirits at the end of 2017.
    • 12/12/17
    • Press
    • Financial Services
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    Purchasing power Germany 2018

    Germans’ 2018 purchasing power will rise to €22,992 per person according to the GfK study released today. This amounts to a nominal per-person increase of 2.8 percent, or €633.
    • 11/30/17
    • Press
    • Retail
    • Geomarketing
    • Geodata
    • Global
    • English

    Purchasing power for watches and jewelry in New Zealand

    Inhabitants of New Zealand have an average of approximately €100 per person for spending on watches and jewelry. This is one of the results of the study "GfK Purchasing Power for Retail Product Lines 2017," which is now available. But the purchasing power for watches and jewelry differs substantially from region to region.
    • 11/28/17
    • Press
    • Global
    • English

    German consumer climate stable at a good level

    Findings of the GfK Consumer Climate study for November 2017.
    • 11/23/17
    • Press
    • Global
    • English

    Christian Erlandson joins GfK as Chief Customer Officer and completes Executive Leadership Team

    GfK appoints Christian Erlandson as Chief Customer Officer.
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