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Press Releases

Here you can find the latest press releases. View all press releases

    • 02/03/16
    • Press
    • Media Measurement
    • Digital Market Intelligence
    • South Africa
    • English

    GfK becomes newest member of IAB South Africa

    GfK joins IAB South Africa in support of the local digital industry
    • 11/06/14
    • Market Opportunities and Innovation
    • South Africa
    • English

    GfK launches “dual perspective” approach for identifying innovation spaces

    GfK FutureWave identifies innovation spaces by harnessing cultural shifts and new market activity that will influence tomorrow’s market.
    • 07/31/14
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • South Africa
    • English

    Additional African countries added to GfK Global consumer study

    GfK now offers insights specifically into African consumers within the ‘GfK Roper Reports Worldwide’ study. For global brands, this kind of information furthers a deeper under-standing that helps them retain relevance in the African market.
    • 04/17/14
    • South Africa
    • English

    Fundi - Small business app

    A big part of being a business owner, an entrepreneur, is building the know-how that will empower you to become more successful. It’s all about finding the right mentor, getting the best finance for your business, securing space to trade, marketing your business and doing it all within the constraints of your budget.
    • 04/17/14
    • South Africa
    • English

    Consumer choice in the African Retail Landscape

    Following research conducted in South Africa, Kenya and Nigeria, it has become evident to GfK that the growth of Africa continues to be a buzz word as the continent increasingly evolves.
    • 04/09/14
    • South Africa
    • English

    50 is the new 30

    New insights into the youthful attitudes of 50 year olds.
    • 04/09/14
    • South Africa
    • English

    New appointment to the GfK team

    Matthew Glogauer New Appointment to the GfK South African CE team
    • 06/21/17
    • Press
    • Global
    • English

    GfK wins Innovation Prize from the Association of German Market and Social Researchers

    GfK has won the 2017 Innovation Prize awarded by Association of German Market and Social Researchers (BVM). The award recognizes GfK’s innovative approach that allows new product and service concepts to be tested using an analysis of verbal feedback. The prize was awarded at the 52nd Congress of German Market Research in Berlin on June 19th 2017. 
    • 06/13/17
    • Press
    • Geomarketing
    • Geodata
    • Global
    • English

    More purchasing power in Austria in 2017 – same for Switzerland, but only in national currency

    Two new GfK purchasing power studies evaluate purchasing power in Austria and Switzerland in 2017. The studies reveal substantial regional differences both within and between these two countries. GfK's 2017 purchasing power data for Austria and Switzerland is now available.
    • 06/13/17
    • Press
    • Retail
    • Technology
    • Geomarketing
    • Geodata
    • Geo+RealEstate
    • Global
    • English

    European retail: Central and Eastern Europe gaining ground

    GfK has released a comprehensive analysis of the retail scene in 32 European countries. The study evaluates purchasing power, the retail share of private consumption, inflation and sales area productivity, and also includes a turnover prognosis for 2017. The study appears in the new edition of ACROSS Magazine and will be presented at the ICSC European Marketing Conference in Vienna.
    • 06/02/17
    • Media and Entertainment
    • Media Measurement
    • Advertising
    • TV Audience Measurement
    • Global
    • English

    MMS and GfK close-in on Total Video Ratings Currency in Sweden

    MMS – which measures the moving image in Sweden – has released its digital ad ratings service. The service covers video advertisements on broadcasters’ websites and apps viewed across PC, smartphone, tablet and smart TV. It is built upon GfK’s data integration and data science capabilities that fuse MMS’s multi-source data streams into actionable currency.
    • 05/31/17
    • Press
    • Global
    • English

    UK Consumer Confidence increases two points to - 5. But when will the squeeze in living standards hit home?

    GfK’s long-running Consumer Confidence Index increased two points to - 5 in May. Four of the five measures increased, and one remained unchanged. 
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