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Smart Insights: Financial Services

The competitive landscape has broadened significantly for the financial services industry. Trust (or lack of it) is a major issue. Consumers have fast access to online user reviews, financial product comparisons and easy switching of services, making them savvier and more demanding than ever before.

Successful finance industry players deliver differentiated products and services to suit varying customer needs and increase trust by emphasizing transparency and client data security.

Our financial service research experts analyze market trends to deliver consumer insight and help you develop winning finance product and service strategies for your customers.

Molemo Moahloli
South Africa
+27 11 803 1300
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Latest insights

Here you can find the latest insights for financial services industry. View all insights

    • 06/23/17
    • -INDUSTRIES
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • South Africa
    • English

    Targeting the Township

    Understand township consumers and what they value well enough to really add value to their lives through marketing efforts
    • 06/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • South Africa
    • English

    Unpacking South African Millennials

    Marketers are familiar with the global definition of Millennials but few understand these consumers in the South African context. GfK gives you a lens into the South African's millennial.
    • 07/27/17
    • Financial Services
    • Public Services
    • Global
    • English

    German consumers still in a positive mood

    The very positive mood among German consumers continues into July, too.
    • 06/30/17
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Life
    • Global
    • English

    Three weeks after the general election, UK Consumer Confidence decreases five points to -10

    GfK’s long-running Consumer Confidence Index decreased five points to  - 10 in June. All five measures decreased this month.
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Molemo Moahloli
South Africa
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