Fitness tracking

A third of the online population across 16 countries monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch. Who are they and why are they doing it?

• China leads, with 45% of its online population monitoring their fitness this way.
• Brazil and the USA tie at 29% percent each
• China, Russia, France, Australia and Canada are the only countries surveyed that have more women than men tracking their health or fitness

Countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA.