Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

GfK in South Africa

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK, South Africa

Offices in South Africa

Find other GfK countries and offices

Latest insights

Here you can find the latest news, studies and publications from GfK South Africa.

View all insights from GfK South Africa

    • 01/15/18
    • -INDUSTRIES
    • Retail
    • South Africa
    • English

    The winning brands in 2018 will get their competitive edge from memorable customer experiences

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime.
    • 12/12/17
    • Health
    • South Africa
    • English

    Five ways brand teams can align messages and touchpoints for greater commercial effectiveness

    Commercial effectiveness 2.0

    Now that many biopharma companies have turned their focus to professional and patient centricity, and even more have upped their game by using multiple, specialized experience points to serve doctors and patients better, it is time to bring the new approach to maturity by increasing coordination and effectiveness in the new multi-channel models. How will you meet the challenges of this new pharma/biotech commercial model?  We would like to share five ways to improve the metrics and analytics that help you optimize your combined sales force, touchpoints and message recall, and meet the challenges of this new pharma/biotech commercial model. Depending on your current business challenges, at least one approach is very likely to help you as we move into this new biopharma commercial model. hbspt.cta.load(2405078, '0f906aac-4b90-4ec5-b47a-d8d775e8194b', {});

    Five of our analytical approaches to set the wheels in motion:

    1. Improve the measurement of your competitive standing with a multidimensional share of voice While you may be winning share of voice with reps alone, you may be falling behind in the overall race. Consider tracking your multidimensional touchpoint reach for a more holistic and accurate guidepost. 2. Coordinate multiple touchpoints, with the sales rep at the center Biopharma’s use of multichannel to reach no-see physicians has matured. Now, forward-leaning marketing and sales leaders are leveraging “rep- triggering” technology to meet customer needs. Fully leverage reps’ clearer perspective of physicians’ imperatives, and empower reps to meet customer needs. Then measure the commercial impact of the new multi-touchpoint experience. 3. Combine the optimal set of touchpoints to improve the overall customer experience The needs of healthcare professionals (HCPs) are increasingly complicated. Use multi-touchpoint analytics to find the combination of touchpoints that does the best job of meeting those crucially important customer needs. 4. Focus on impactful messages for greater impact on prescribing behavior Reach doesn’t matter if the message isn’t relevant. And a high-impact message that isn’t remembered is a lost opportunity. Many brands still focus too much on the percent of physicians who recall messages. In celebrating the success of high recall for some messages, they forget to test each message’s impact, and then they miss the insight that recall may be the lowest on messages that have the greatest impact on prescribing behavior. 5. Concentrate marketing investments on the most effective touchpoints for your critical messages Each touchpoint can have a higher or lower transmission effectiveness for your critical messages. Brand teams and sales forces need to remember to assess their portfolio of touchpoints with regard to their effectiveness in transmitting key messages. Message transmission lets brand teams focus their investments on those touchpoints that get critical messages across to the physicians who need to know.

    Begin driving commercial effectiveness for your brand

    By applying our techniques, you’ll discover how you can align messages and touchpoints to optimize their impact. For a deeper dive into these five techniques for driving your brand’s commercial effectiveness, download our white paper, “Five ways brand teams can align messages and touchpoints for greater commercial effectiveness”. hbspt.cta.load(2405078, '0f906aac-4b90-4ec5-b47a-d8d775e8194b', {}); Then let’s start a conversation so we can help guide you in the process. Tom Hartley is Senior Vice President of GfK’s Health business. He can be reached at tom.hartley@gfk.com.
    • 12/12/17
    • Brand and Customer Experience
    • South Africa
    • English

    GfK Customer Harmonics: Bridging the Gap between Satisfied and Loyal Customers

    GfK Customer Harmonics is a revolutionary approach to identify the most effective actions you can take to increase customer loyalty, and target customers who are showing early risk of churn.  Our validated, customer-centric methodology monitors loyalty by focusing on customers’ experiences and relationships in a way that can account for 80 percent of the variation in loyalty - double the rate of using customer satisfaction alone. 

    • 12/07/17
    • Technology
    • South Africa
    • English

    Consumer electronics sales soar in South Africa during Black Friday week

    South African retailers saw strong sales during the week of Black Friday this year. Panel television unit sales experienced 47% growth and smartphone sales leaped 63% compared to the same week in 2016. The value of panel televisions sold during the week was up 41% over the comparable week in 2016, while the value of smartphone sales climbed by 34%.
Your GfK contact
GfK, South Africa
General