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GfK in South Africa

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK, South Africa

Offices in South Africa

  • GfK

    Cnr Witkoppen Rd & Umhlanga Ave.
    Dalmore Bldg. 1st Floor, Kildrummy Office Park
    Johannesburg
    2056
    011 803 1300
    http://www.gfk.com/za

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Latest insights

Here you can find the latest news, studies and publications from GfK South Africa.

View all insights from GfK South Africa

    • 07/06/17
    • Fashion and Lifestyle
    • Technology
    • Consumer Goods
    • FMCG
    • South Africa
    • English

    Turning browsers into buyers

    Our clients tell us that the biggest challenge facing them in fashion and non-food retailing today is conversion. Do you understand your shoppers' path to purchase?
    • 06/23/17
    • -INDUSTRIES
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • South Africa
    • English

    Targeting the Township

    Understand township consumers and what they value well enough to really add value to their lives through marketing efforts
    • 06/23/17
    • -INDUSTRIES
    • Fashion and Lifestyle
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • South Africa
    • English

    Centennials: Capturing tomorrow's opportunities

    Through unpacking Centennials we can not only predict the demands of the future but we can also understand the shifts in values which opens future untapped opportunity for innovation.
    • 06/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • South Africa
    • English

    Unpacking South African Millennials

    Marketers are familiar with the global definition of Millennials but few understand these consumers in the South African context. GfK gives you a lens into the South African's millennial.
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GfK, South Africa
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