Your home is probably pretty smart. You’ve probably purchased a connected TV and a connected lamp to save energy. But, does your favorite Netflix show pause automatically when you’re not in the room? Or do the lights know to turn themselves off when you leave the house?
With rising tech sales and the fact that 33% of older millennials and 28% of younger millennials plan to buy a connected device in the next 2-3 years*, it’s clear that the smart home era has already arrived. What is next though?
Believe it or not, but devices are getting even smarter and interconnected. Soon, products will be reacting to our behavior patterns and learning from them to carry out everyday tasks such as locking the front door when we leave the building.
We’re starting to see the first wave of “thinking” gadgets influence a range of global markets. For today’s consumers, dipping their toes in the AI water means buying a voice-activated device or a smart speaker. And according to our latest data and insights, this could only be the beginning.
Voice AI is undoubtedly leading the way as it accounts for 66% of the EUR 8 billion generated by the Entertainment industry. This technology will eventually infiltrate other industries and the trend is likely to increase the smart shares of formerly “non-digital” categories like domestic appliances and help boost the adoption of smart living.
In Q4 2016 AI equipped speakers also proved to be a game-changer in the UK. These products experienced strong growth and are now responsible for half of the sales within the smart audio market. On top of this, following the launch of Amazon Echo and Google Home, smart LED lamps saw a significant rise.
AI will not be content with staying in the home. To become fully integrated into our lives, it must seamlessly work alongside our other tech devices and features we use on the go: smartphones, wearables, connected car functionalities.
* Source: GfK Consumer Life 2011 and 2016, US, 1,000 consumers 18+, asked online