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Success story
Technology|Product Catalogs|United States|English

Sharpening a Technology Giant's Edge in Global Ecommerce

16.08.2016

We help our client optimize and enhance their product data and get a consistent message out fast to 56 markets in 27 languages.

Situation

Our client's global headquarters and local operations were managing a wealth of product data of varying quality and in a range of languages and formats. Because the content came from so many different sources, it was difficult to compile and standardize it for the purpose of sharing it with retailers. This made it difficult for the company to communicate technical information and marketing content to its customers in a consistent manner.

Approach

We normalized and standardized our client's global product data and helped it create a consistent, search-optimized data taxonomy it could use across the world. We continue to support the company in translating its product data into local languages and nomenclature for 56 markets and 27 languages. This provides our client with efficiencies in aggregating, managing and formatting product content.

Outcome

Our client now has consistent, structured and high-quality content for each market and language that is optimized for search and parametric filtering. This helps ensure the company can quickly get to market with timely content that drives online product engagement and sales.

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