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Success story
Technology|Product Catalogs|United States|English

Providing a high-quality data feed for a B2B IT company

16.08.2016

We provided a fast-growing reseller with user-friendly product data to support its sales process. 

Situation

Our client was looking for a comprehensive and well-priced data feed to populate its business-to-business portal with information about the numerous products it resells from multiple suppliers. It wanted access to high-quality, user-friendly product data to help employees and customers easily find what they are looking for.

Approach

We supply the client with comprehensive product catalog data – sourced from manufacturers and distributors. This gives the organization detailed, accurate and standardized technical specifications, product images and marketing text for the representation of its stock-keeping units on its website. Our product data is updated every day.

Outcome

The IT reseller now has an automated, accurate and up-to-date product data feed to help consumers to make the right purchasing decisions for their needs. The data also equips employees with information to answer customers’ questions.

Other benefits include:

  • automation of transactional sales processes, which increases efficiency
  • freeing employees’ time up for higher-value activities
  • better online engagement with customers due to well-structured and standardized information

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