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  • Creating user-friendly instructions for a new medical device
    • 06/08/16
    • Health
    • User Experience (UX)
    • United States
    • English

    Creating user-friendly instructions for a new medical device

    We designed new autoinjector pen instructions that made the device easier for patients to use.

  • Innovation strategies for the connected home
    • 06/07/16
    • Technology
    • Market Opportunities and Innovation
    • Connected Consumer
    • United States
    • English

    Innovation strategies for the connected home

    We helped this technology vendor explore how it could work with service providers to capture opportunities in the smart household.

  • Connecting the dots between digital and traditional media
    • 03/15/16
    • Media and Entertainment
    • Media Measurement
    • United States
    • English

    Connecting the dots between digital and traditional media

    We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.

  • Using guest feedback to improve the customer experience
    • 12/01/15
    • Travel and Hospitality
    • Brand and Customer Experience
    • United States
    • English

    Using guest feedback to improve the customer experience

    We partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.

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  • Tracking holidaymakers as they plan their next trip
    • 12/01/15
    • Travel and Hospitality
    • Digital Market Intelligence
    • United States
    • English

    Tracking holidaymakers as they plan their next trip

    We showed that consumers are unreliable predictors of their own behavior, and that tracking of actual behavior was needed.

  • Optimizing outcomes by understanding the path to purchase
    • 12/01/15
    • Technology
    • United States
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Enhancing brand performance in the US luxury auto market
    • 11/12/15
    • Automotive
    • Brand and Customer Experience
    • United States
    • English

    Enhancing brand performance in the US luxury auto market

    We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.

  • Understanding consumers’ financial health in the US
    • 11/11/15
    • Financial Services
    • Brand and Customer Experience
    • United States
    • English

    Understanding consumers’ financial health in the US

    GfK research helps CFSI understand and measure the financial health of Americans.

  • Gaining foresight into the needs of diabetes patients
    • 09/23/15
    • Health
    • Brand and Customer Experience
    • United States
    • English

    Gaining foresight into the needs of diabetes patients

    Our diabetes market experience research blended digital observation with traditional surveys to better understand diabetes patients’ buying, navigation and search behavior.

  • Optimizing outcomes by understanding the path to purchase
    • 09/15/15
    • Technology
    • Digital Market Intelligence
    • United States
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Delivering insights for optimal positioning of a new pharma brand
    • 08/26/15
    • Health
    • Market Opportunities and Innovation
    • United States
    • English

    Delivering insights for optimal positioning of a new pharma brand

    The company wished to maximize the potential of its new and legacy dermatology brands.
    The goal: To take ownership of the first-line treatment market.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • United States
    • English

    Identifying best-performing media channels

    The company wanted to know which of its media channels has the greatest impact on
    brand development and is most effective in driving sales growth.

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