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Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Gary Schanzer
Gary Schanzer
North America
Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 09/22/16
    • Retail
    • Shopper
    • United States
    • English

    GfK’s Gleason Honored as “Woman of Excellence” in Shopper Marketing

    GfK’s Sarah Gleason, Senior Vice President of Shopper and Retail Strategy, has been elected as an honoree in the inaugural class of the Path to Purchase Institute’s (P2PX) Women of Excellence.
    • 08/29/16
    • Shopper
    • United States
    • English

    Winning in-store: The 8 habits of highly successful point of sale programs

    The stakes are high. Despite the steady spotlight on the explosion of eCommerce, most studies indicate that nearly nine out of ten consumer transactions are still happening in stores. It has never been more important for manufacturers and retailers alike to elevate the effectiveness of their POS programs to ensure a positive ROI from their significant POS investment.
    • 08/22/16
    • Retail
    • Consumer Goods
    • Retail Analytics
    • Shopper
    • United States
    • English

    44% of Millennial Canadian Parents Plan to Spend More on Back-to-School Shopping This Year

    In a new GfK study, 44% of Canadian parents in the 25-to-34 age group (often referred to as Millennials) said they plan to spend more on back-to-school shopping this year – 10 points higher than the average (34%) for all Canadian parents.

    • 07/26/16
    • Retail
    • Shopper
    • United States
    • English

    ANA, GfK study shows evolution of shopper marketing

    Shopper marketing has evolved into an omnichannel approach designed to reach shoppers at all touchpoints, according a new study conducted for the Association of National Advertisers (ANA) by GfK.
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Gary Schanzer
Gary Schanzer
North America
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