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Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • United States
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    US ranks among top three countries for gardening “every day or most days”

    In an online survey just released by GfK, 34% of US consumers report that they garden or do yard work either daily or weekly, while 22% garden “at least once a month.” 
    • 07/25/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    Half of Americans entertain guests in their homes at least once a month

    In an online survey just released by GfK, 50% of Americans entertain guests in their homes at least monthly, while 21% host either daily or weekly.
    • 07/25/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    Entertaining at home is a regular occurrence for 49% of Canadians

    In an online survey just released by GfK, half (49%) of Canadians report that they entertain guests in their homes at least monthly, with 15% saying they host either daily or weekly.
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