Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Smart Automotive Insights image

Point of Sales Analytics

When developing new business strategies it’s essential to have relevant retail insights.

POS Analytics helps evaluating the sales impact and Return on Investment (RoI) of your sales and marketing activities. Using advanced econometric modelling techniques and leveraging GfK's rich tracking data assets we put clients in a position to simulate the outcome of their sales and marketing plans.

We combine global reach with our market research expertise to give you smart retail insights into your product assortment, media, promotions, price, market share, product range and SKU management and marketing mix.

Latest insights

Here you can find the latest insights for Point of Sales Analytics. View all insights

    • 05/15/17
    • Optics and Acoustics
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    Daily contact lenses surpass monthlies in US sales, account for 38% of market

    Point-of-sale (POS) data from GfK shows continued strong momentum for daily contact lenses, helping to drive overall dollar growth in the US soft contact lens market.
    • 04/17/17
    • Consumer Goods
    • Home and Living
    • Point of Sales Analytics
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    In US, willingness to pay more for environment-friendly products grows

    At a time when US environmental policy is under increased scrutiny, more than half (56%) of consumers here still say they are willing to pay more to use environment-friendly (“green”) products – an uptick of three percentage points from the 2010 level (53%).

    • 03/27/17
    • Retail
    • Technology
    • Point of Sales Analytics
    • Shopper
    • KnowledgePanel® (North America)
    • United States
    • English

    Amazon Prime and digital shopping: GfK to share behavioral insights

    In a session tomorrow at the Shopper Marketing Summit in New York City, GfK will share in-depth behavioral data that reveals the shopping habits of Prime members and non-members alike.
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • United States
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.
General