Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers. Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.
Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.
Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.
When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.
Supply chains are complex and growing more so, due to increasingly volatile customer purchase cycles. Added to this, globalization is leading to expanding networks of suppliers and resources.
Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.
Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.
Consumers have more media content, channels and more choice of devices than ever before.
Advertisers, media owners and media buyers need to identify which digital and traditional channels are most successful at attracting the right audiences.
Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.
Pricing competition has become hotter than ever due to shoppers – and competitor retailers - making active use of online pricing information to see instantly what price retailers are charging for a specific item.
Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.
Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.
Businesses need to source accurate product data to help inform their customers about technical specifications and product features.
Shorter product life cycles and rapidly changing consumer preferences have increased the need for fast reporting to help manufacturers and retailers determine market trends, pricing and effective product life cycles.
When developing new business strategies, it’s essential to have relevant retail insights.
POS Analytics helps evaluating the sales impact and Return on Investment (RoI) of your sales and marketing activities. Using advanced econometric modelling techniques and leveraging GfK's rich tracking data assets we put clients in a position to simulate the outcome of their sales and marketing plans.
Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.
To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.
The widespread consumer adoption of social channels to share content about their experiences – both good and bad – has forced brands to work much harder to influence purchase decisions, retain loyalty and win new customers.
Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.
Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services
Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding. To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.