Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Future of Retail

Insights into future shopper behavior

What it is
An industry-specific service providing market insights based on best intelligence about the demand and expectations of today’s shoppers across all categories and markets.

How it works
Bringing together multiple data assets including sales facts, panel data and shopper research in combination with media consumption, we help generate a precise and future focused retail strategy. Leveraging our global syndicated cross-category survey FutureBuy and Young Shopper, we allow to compare channel dynamics across categories and markets, understand opportunities and risks and have an efficient basis for strategic decision making.

Benefits
Enables you to future proof your strategies and investment plans for retail, identify new forms of retail and shopping to understand which may present an opportunity and/or threat and learn best practice from other categories so that these ideas can be adapted to your business.

Lastest Insights

Here you can find the lastest insights about future of retail. To view all insights please click here.

    • 10/25/16
    • Financial Services
    • Retail
    • Point of Sales Analytics
    • Shopper
    • Future of Retail
    • United States
    • English

    US Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments

    New global research reveals that US shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all US transactions – a level dramatically lower than China and other mobile-forward regions.
    • 12/02/16
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Promotions are particularly popular with young consumers

    Price comparison sites, product demos, coupons - which promotions appeal most to which age group? See for yourself with our infographic!
    • 11/23/16
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Which promotions have real appeal for male and female shoppers?

    Shoppers love bargains. From coupons to product samples, which promotions work best with women and which with men? Our infographic reveals the answer.
    • 11/09/16
    • Retail
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Shoppers love bargains - but which promotions work best?

    Retail marketing activities have a huge influence on shopping decisions. When we asked shoppers what influences their buying decisions, retail promotions ranked as a key factor. Have a look at our new infographic for more!
    • 06/30/16
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Appetite for mobile payment is growing, but only slowly

    Consumers are agreed on the ease and speed paying by mobile, but the appetite for it is growing slowly. Find out how Connected Consumers think about mobile payment.
    • 05/18/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    The future of retail and what it means for the industry

    “Build it and they will come” has long been the modus operandi for the retail sector. But two decades of unprecedented change both in terms of technology and the economic environment has shaken the retail sector. This is the age of the Connected Consumer who expects retailers to fulfill their needs before they even ask. Omni-channel is the word that now defines retail as we have moved to a model where retailers need to be constantly present, ready to engage with shoppers in the moment and on the move – as well as on the high street. This is what retailers must do to survive in the Future of Retail.

    Four key battlegrounds: Choice, price, convenience and experience

    The retail environment may have changed dramatically but the four key battlegrounds – choice, price, convenience and experience – are every bit in evidence. On each front, retailers must work harder to survive, let alone win. This is a world where prices are standardized, consumers are dazzled and confused by endless choice, and shoppers judge stores by the way they make them feel not just the goods they sell. All retailers, from pure play online stores to the stalwarts of our high streets and malls and everything in between, now face a myriad of challenges. At its heart is the shopper of the future – today’s constantly Connected Consumers who want it all and expect retailers to come up with the goods.

    The shopper of the future expects retailers to keep up with them

    Understanding what makes these shoppers tick is more than half the challenge. Price savvy, technologically forward and with a mission to fulfill, the shopper of the future expects retailers to keep up with them, not the other way around. The challenge for retailers is to stay one step ahead of consumers’ demands. That means delivering on all fronts, be it product choice, service, customer experience or price. The retailers that dominate and define this new age of retail will be the ones for whom change and uncertainty represents a fresh opportunity to thrive. Understanding the constantly changing consumer and market landscapes will be key, as will be a willingness to embrace innovations and invest to benefit retailers and customers now and in the years to come. That future of retail is here and now. Are you ready for the Future of Retail? Find out more about how to navigate the Future of Retail in our report. Please share your thoughts in the comments below or email me at James.Llewellyn@gfk.com.
    • 04/25/16
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Online vs. traditional sales – where do Connected Consumers in Europe go to purchase Technical Consumer Goods (TCG)

    Which European markets offer the most potential for online sales of technical consumer goods? Download the infographic below and find out.
    • 04/18/16
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Create experiences not transactions

    Shopper expectations are set by their best experience. To earn loyalty, retailers need to delight shoppers, not just persuade them to buy. A better environment and experience will keep shoppers coming back...
Related Industries
  • Retail

    Retail

    The pace of change in the retail environment is driven by digital: more touchpoints, more product reviews and comparisons for consumers to access anytime, anywhere – and more variety in shopper paths-to-purchase.

Related Solutions
  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

General