GfK, home to the largest UX team in the world, has collaborated with Fieldwork, a leader in world-class market research facilities, to establish a user experience (UX) research studio in the heart of Boston’s MetroWest. The updated studio will offer more flexibility to cater to the often-complicated lab setups required in UX research.
“This partnership will enable us to better serve our East Coast clients, meeting project demands in Boston more quickly and confidently,” said Lauren Zack, Senior Vice President of User Experience and head of the Boston-based UX team at GfK. “The location is perfect to allow participants and clients easy access from the 128 Tech Corridor, Boston Innovation Centers, and Cambridge.”
The GfK UX lab within Fieldwork is equipped with technologies that enable high-fidelity digital capture of audio and video media, along with other specialized tools, such as eye trackers and mobile device camera rigs. The lab boasts the flexibility to accommodate one-on-one interviews, focus groups, workshops, and simulated environments from a hospital room to a retail kiosk.
Christine Lally, President of Fieldwork’s Boston location, said, “We are thrilled to work with GfK to continue to provide outstanding recruiting and research facilities that always exceed expectations."
For a list of all GfK’s UX research labs, visit http://www.gfk.com/solutions/user-experience-ux/ux-labs/.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
Fieldwork has been a leader in world-class marketing research services and facilities for over 30 years. As market research has expanded from the standard focus group to incorporate other methodologies and technologies, Fieldwork has expanded with it.
We have 15 state-of-the art facilities across the US, a multi-market project management team that covers the globe, and recruiting capabilities for any type of project in any location. We offer solutions and support for online research, ethnographic research, usability research, convention research and focus groups.
For more information, please visit www.fieldwork.com