John Sollecito, who has held management positions in research at major media organizations, has become Executive Vice President and team leader of Media & Entertainment for GfK in North America. He will be based in the company’s New York City office.
Sollecito brings a wealth of experience in cross-platform media measurement to the role, with a deep understanding of the expanding definition of media and consumers’ evolving needs and desires when it comes to entertainment and information gathering.
Sollecito most recently was SVP, Client Solutions, at cross-platform measurement firm Symphony Advanced Media, whose clients included NBC, Snapchat, Twitter, and Viacom.
Prior to Symphony, Sollecito was SVP, Insights & Media Strategy, at Al Jazeera America, where he led brand positioning and audience segmentation studies that helped guide the launch of the network’s US division in 2013.
Sollecito has also held key research positions at The NPD Group, Jupiter Media Metrix, MTV Networks, The Associated Press, and Current TV.
“Brand and network marketers alike are trying to solve the cross-platform measurement puzzle – where and when exposures happen, and which ones make a true impact,” said Don Simons, Head of Industries for GfK in North America. “John brings a wealth of experience and innovative thinking to understanding media use today, in a world of fragmented attention spans and seemingly unlimited touchpoints. He will help our clients make sense – and decisions – from all of the data at their disposal, with an up-to-the-minute perspective on the roles media is playing in consumers’ lives. He will also coordinate seamlessly with other key GfK divisions, including Audience Measurement, Digital Experiences, and User Experience.”
GfK’s Media & Entertainment research experts provide insight into what content is being consumed on which channels and devices, and why. The company converts big cross-media data into smart, relevant research insights by using unrivaled analytical, data science and technological expertise to integrate and interpret multiple data sets. GfK’s own unique data sets include proprietary audience, consumer and retail data (for example Video on Demand (VOD), DVDs, music, books, video games and consoles).
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries.
By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.gfk.com/en-us/ or follow GfK on Twitter.