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Technology|Consumer Goods|Market Opportunities and Innovation|United States|English

Identifying high-potential, technology product opportunity areas

31.07.2017

Situation

A leading Consumer Electronics & Technology client wanted to update its annual global trend report and deep-dive into the most promising trends to effectively identify new product opportunity areas.

Approach

Our innovation consultants and industry experts partnered to develop an in-depth, forward-looking analysis of global trends:

  • Drew upon and integrated insights from multiple sources: Roper Consumer Life, latest market examples of innovation, relevant POS data, expert interviews, custom online qualitative, and social media listening
  • The research was designed to gain deep insights on high-potential sub-trends and uncover emerging, high-potential opportunities

Outcome

The output explored five mega trends and 12 sub-trends, and identified 16 new product opportunity areas, prioritized by category relevance and consumer readiness; included corresponding fact-based and forward-leaning product thought starters.

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