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Infographic
Consumer Goods|Trends and Forecasting|Consumer Life|United States|English

Infographic: A fresh look at dads as consumers

New York, NY, 06.07.2017

Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.

Download the infographic

To learn more about how macro-drivers and marketplace trends are impacting dads, take a look at the recording from our recent webinar, "The revolution: Dads of today and tomorrow."

Watch our on demand webinar
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