Marketers and market researchers from four major brands — General Mills, Mondelēz International, Nestle S.A., and Sodexo – will provide expert guidance to students taking part in this year’s GfK Next Generation (“NextGen”) Competition.
With some insurance companies deciding to end their participation in the Affordable Care Act (ACA) exchanges, ObamaCare customers are weighing dwindling options – and the effect on the ACA’s reputation has been dramatic.
GfK research shows that digital devices, apps help people improve their fitness, motivate exercise.
In the first half of 2016, GfK measured over 60,000 US print ads and almost 20,000 in Canada, tracking discount frequency and levels for many major categories.
GfK’s Sarah Gleason, Senior Vice President of Shopper and Retail Strategy, has been elected as an honoree in the inaugural class of the Path to Purchase Institute’s (P2PX) Women of Excellence.
New GfK research shows that insurance companies that depart from the Affordable Care Act (ACA) marketplace risk damaging their reputations with millions of consumers.
A new GfK study reveals that storage space ranks as the #1 home improvement priority for Canadians, cited by more than one third (35%) of households.
A new GfK study reveals that five priorities tie for the #1 spot on Americans’ home improvement task aspiration lists.
Print magazines featuring tributes to celebrities or public figures can deliver a large spike in readership compared to typical issues of the same titles – but the results vary widely.
With so much content now available at will via online and subscription video services, ownership and renting of individual titles has become surprisingly rare, according to a new study from GfK.
In a new GfK study, 44% of Canadian parents in the 25-to-34 age group (often referred to as Millennials) said they plan to spend more on back-to-school shopping this year – 10 points higher than the average (34%) for all Canadian parents.