In a newly released global study by GfK, more than half (53%) of US consumers agree that “experiences are more important than possessions” – compared to only 2% who disagree.
In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that.
Researchers from GfK will share path-breaking new approaches to some of today’s most pressing research issues at this year’s AAPOR annual conference.
Point-of-sale (POS) data from GfK shows continued strong momentum for daily contact lenses, helping to drive overall dollar growth in the US soft contact lens market.
A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.
A GfK global study in 17 countries reveals that more than half (54%) of people in the US prefer a vacation where they “relax and take it easy”--- while another 38% would opt for “an active vacation where I do or see lots of things.”
To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.
Though they are breaking new ground in many ways, “digital home assistants” – such as Amazon Echo and Google Home – are also leveraging consumers’ proven comfort with using speech to operate digital devices.
GfK’s global Health practice, with over 500 experts worldwide, has named new leaders for teams in North America and Germany/Switzerland.
Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.
GfK, the global leader in POS (point of sale) tire retail measurement, has launched a new panel covering the US independent tire channel.
At a time when US environmental policy is under increased scrutiny, more than half (56%) of consumers here still say they are willing to pay more to use environment-friendly (“green”) products – an uptick of three percentage points from the 2010 level (53%).