With opportunities to access TV content becoming almost infinite – dozens of services now offer anywhere/anytime access – viewers’ reasons for buying and using digital media players are shifting.
Expect to be receiving store gift cards from family and friends this holiday season, as GfK’s latest Holiday Spending survey finds that many Canadians are planning on giving these one-size-fits-all presents.
As a result of the increased Digital Innovation within Mobile Wallets and Mobile Banking Apps, GfK monitored a selected group of consumers to understand their usage and behavior of mobile banking apps.
More data is available than ever before. How can we take advantage of all of all of it? We now have the ability to know a tremendous amount about an a topic using data “in-hand” before we collect any new data via surveys. By taking a practical approach you can get more out of the data you have and make better use of existing data and survey data, providing greater value to stakeholders.
How can brands and marketers take full advantage of consumers’ mobile-centered lifestyles? At The Advertising Research Foundation’s (ARF) West Coast 2016 conference, GfK will present with Facebook and share the latest insights on shoppers’ digital behavior.
GfK has appointed Gary Schanzer to lead its Point-of-Sale (POS) teams in North America – including pet, optics and tire retail panels – and GfK’s Value-Added Services in e-commerce content, discount ad tracking, and technology research for investment firms.
New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.
To celebrate the 11th annual World Usability Day, GfK will host the grand opening of a new, state-of-the-art user experience (UX) research facility in Boston. The casual and interactive event will be held on November 10, from 5:00 to 8:00PM, and will focus on healthcare and UX. Attendees can network and share ideas on how to make Rx medical device and diagnostic products more successful.
Social science and commercial researchers rely on surveys to ask people questions so that attitudes and behaviors are inferred from self-reported responses. Yet response rates decline, frames are difficult to sample, people cannot remember depth of their digital behavior and attention spans diminish while survey research consumer need holistic information. Devices people use provide opportunities to address these persistent issues with less intrusiveness on experience. Roughly 30% of US web surveys are completed on a mobile device and these participants can tell us more than asking questions can provide!
Don't miss GfK's presentation, "Navigating Testing Payment & Partnerships in Non-US Markets" at the 10th Semi-Annual Diagnostic Coverage and Reimbursement Conference East.
Don't miss GfK's presentation, "The Impact of Health Economic Evidence on the Coverage and Reimbursement of New Prenatal Diagnostics" at the 4th Annual Advances in Prenatal Diagnostics Conference.
With the online vacation rental market becoming a $100 billion industry and projected to grow, it is more important than ever to understand how travelers are using online tools to book their travel and accommodations.