Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • In global GfK study, Canadians show strong reluctance to share personal data
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • United States
    • English

    In global GfK study, Canadians show strong reluctance to share personal data

    In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.

  • Millennials account for nearly half of US “cordless” population – GfK MRI
    • 01/23/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Millennials account for nearly half of US “cordless” population – GfK MRI

    According to GfK MRI’s Survey of the American Consumer®, which surveys around 25,000 people in-person annually, Millennials (ages 18 to 34) account for 43% of the “cordless” population – those who have never had cable, satellite or fiber optic TV service and those who have “cut the cord.” 

  • Over half of US adults live in "cellphone-only" households
    • 01/17/17
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Over half of US adults live in "cellphone-only" households

    More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®.

  • GfK joins AAPOR Transparency Initiative
    • 01/10/17
    • Public Services
    • Consumer Panels
    • Omnibus
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • Government & Academic (North America)
    • Public Communications and Social Science
    • United States
    • English

    GfK joins AAPOR Transparency Initiative

    Two GfK research divisions in North America – Government & Academic and Public Communications & Social Science – have been accepted for membership in the American Association for Public Opinion Research (AAPOR) Transparency Initiative.

  • An Overview of the Anholt-GfK Nations Brand Index
    • 01/04/17
    • Public Communications and Social Science
    • United States
    • English

    An Overview of the Anholt-GfK Nations Brand Index

    Anholt-GfK Nation Brands Index (NBI™) has been tracking connected citizens' perceptions of 50 nations around the world since 2008.* We are continuing to take our popular event to a larger audience via webinar, so our colleagues can participate from around the world.

  • At CES, GfK Will Focus on Smart Life Adoption, High-Quality Product Content
    • 01/03/17
    • Financial Services
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • GfK-MRI
    • United States
    • English

    At CES, GfK Will Focus on Smart Life Adoption, High-Quality Product Content

    GfK experts are starting 2017 on a high note with two presentations at CES®, The Consumer Technology Association’s annual event in Las Vegas. In their sessions, GfK’s thought leaders will focus on values that drive Smart Home and Smart Life adoption and the importance of high-quality product content to e-commerce sales (a co-presentation with Google).

  • Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians
    • 12/19/16
    • Health
    • Market Opportunities and Innovation
    • Global Study
    • United States
    • English

    Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians

    In just-released GfK research, Canadians’ concerns about key symptoms of aging were higher than global averages, with four in ten Canadians saying they are worried about not being mentally alert/losing their memory (43%), losing mobility/being unable to walk or drive (42%), and having trouble taking care of themselves physically (40%).

  • Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US – New GfK Study
    • 12/19/16
    • Retail
    • Point of Sales Analytics
    • Shopper
    • United States
    • English

    Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US – New GfK Study

    When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the US, lending some spark an otherwise flat “omnishopping” environment.

  • US Suffers Reputation Drop but Remains #1 “Nation Brand”
    • 12/08/16
    • Brand and Customer Experience
    • Government & Academic (North America)
    • United States
    • English

    US Suffers Reputation Drop but Remains #1 “Nation Brand”

    Results from the latest Anholt-GfK Nations Brand IndexSM (NBISM) study show that the United States experienced a significant reputation decline compared to 2015 – but still held on to the #1 ranking.  

  • Canada Jumps to #4 Among Global “Nation Brands” – Closes in on Top 3
    • 12/08/16
    • Government & Academic (North America)
    • Government & Academic (North America)
    • United States
    • English

    Canada Jumps to #4 Among Global “Nation Brands” – Closes in on Top 3

    Results from the latest Anholt-GfK Nations Brand IndexSM (NBISM) study show that Canada has risen to the #4 spot among 50 countries measured, and sits within striking distance of the Top 3 – just behind the United Kingdom.

  • Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study
    • 11/30/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study

    According to GfK’s new Mood of the World Report, just 16% of Canadians say they are “very confident” they will personally be better off in 12 months, half the global average of 32%.

  • GfK Names New Industry Heads for Auto, Consumer, and Tech in North America
    • 11/29/16
    • Technology
    • Automotive
    • Consumer Goods
    • United States
    • English

    GfK Names New Industry Heads for Auto, Consumer, and Tech in North America

    GfK has appointed new leaders for three of its key industry teams in North America, leveraging the knowledge and talents of proven strategic thinkers in Automotive, Consumer Goods, and Technology. 

General