The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
The statistics are overwhelming. The impact that rich product data elements like videos and 360s have on increasing online purchase conversions is well documented, and is quickly evolving to replicate the in-store shopping experience for online customers. Augmented reality is the next big thing in rich content offering consumer engagement that goes beyond the in-store experience.
New GfK global research reveals that three quarters of US consumers find reliability (79%) and safety in an accident (75%) to be “very important” automobile features – more important than fuel economy (69%) and low running costs (63%).
Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men.
Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!
With digital video becoming a powerful medium for magazine publisher content, the print industry needs a deeper understanding of video trends and which distribution channels offer the greatest ROI for brands.
David Albert, a seasoned team leader and strategic consultant, has expanded his role at GfK in North America, becoming Managing Director of both the Digital Experiences and Shopper and Retail Strategy teams.
With mobile platforms claiming more and more ad dollars, the need for detailed profiles of mobile audiences is growing exponentially.
Don’t miss GfK-MRI’s presentation, “Defining the Undefined: Your Elusive Mobile Audience” at the American Magazine Media Conference 2017.
To capture audiences and ad dollars in the super-competitive digital space, TV content creators and distributors need to take their sales games to the next level.
In a newly released GfK study of 17 countries, one in four (25%) US consumers strongly agreed with the idea of sharing personal data in exchange for benefits and rewards. This is slightly below the global average of 27%.
In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.