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  • Five Tech Trends you can’t afford to ignore in 2017
    • 03/01/17
    • Connected Consumer
    • Tech Trends
    • United States
    • English

    Five Tech Trends you can’t afford to ignore in 2017

    The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report

  • From enhanced product content to augmented reality – The future is NOW
    • 02/27/17
    • United States
    • English

    From enhanced product content to augmented reality – The future is NOW

    The statistics are overwhelming. The impact that rich product data elements like videos and 360s have on increasing online purchase conversions is well documented, and is quickly evolving to replicate the in-store shopping experience for online customers. Augmented reality is the next big thing in rich content offering consumer engagement that goes beyond the in-store experience.

  • US consumers cite car reliability, safety as more important than fuel economy
    • 02/23/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • United States
    • English

    US consumers cite car reliability, safety as more important than fuel economy

    New GfK global research reveals that three quarters of US consumers find reliability (79%) and safety in an accident (75%) to be “very important” automobile features – more important than fuel economy (69%) and low running costs (63%). 

  • Canadians value reliability most when buying a vehicle today
    • 02/23/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • United States
    • English

    Canadians value reliability most when buying a vehicle today

    Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men. 

  • Explore the world of the Connected Consumers through our insights
    • 02/15/17
    • Connected Consumer
    • United States
    • English

    Explore the world of the Connected Consumers through our insights

    Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!

  • At MIN Master Class, GfK to help content creators understand the video consumer
    • 02/14/17
    • Press
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    At MIN Master Class, GfK to help content creators understand the video consumer

    With digital video becoming a powerful medium for magazine publisher content, the print industry needs a deeper understanding of video trends and which distribution channels offer the greatest ROI for brands.  

  • Albert will lead GfK Shopper, Digital Experiences teams in North America
    • 02/08/17
    • Digital Market Intelligence
    • Shopper
    • United States
    • English

    Albert will lead GfK Shopper, Digital Experiences teams in North America

    David Albert, a seasoned team leader and strategic consultant, has expanded his role at GfK in North America, becoming Managing Director of both the Digital Experiences and Shopper and Retail Strategy teams. 

  • At MPA conference, GfK will debut new tools for mobile targeting, planning
    • 02/07/17
    • Media and Entertainment
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    At MPA conference, GfK will debut new tools for mobile targeting, planning

    With mobile platforms claiming more and more ad dollars, the need for detailed profiles of mobile audiences is growing exponentially.

  • GfK MRI at the American Magazine Media Conference 2017
    • 02/02/17
    • GfK-MRI
    • United States
    • English

    02/08/17 - 02/08/17
    GfK MRI at the American Magazine Media Conference 2017

    Don’t miss GfK-MRI’s presentation, “Defining the Undefined: Your Elusive Mobile Audience” at the American Magazine Media Conference 2017.

  • GfK to help content creators, distributors  add “sexy spin” to sales stories
    • 01/30/17
    • Media and Entertainment
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    GfK to help content creators, distributors add “sexy spin” to sales stories

    To capture audiences and ad dollars in the super-competitive digital space, TV content creators and distributors need to take their sales games to the next level. 

  • One-quarter of US consumers say they will trade personal data for benefits, rewards
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • United States
    • English

    One-quarter of US consumers say they will trade personal data for benefits, rewards

    In a newly released GfK study of 17 countries, one in four (25%) US consumers strongly agreed with the idea of sharing personal data in exchange for benefits and rewards. This is slightly below the global average of 27%.

  • In global GfK study, Canadians show strong reluctance to share personal data
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • United States
    • English

    In global GfK study, Canadians show strong reluctance to share personal data

    In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.

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