Point-of-sale (POS) data from GfK shows continued strong momentum for daily contact lenses, helping to drive overall dollar growth in the US soft contact lens market.
Connect with GfK at the AAPOR Annual Conference 2017.
For consumers, “cutting the cord” to traditional pay-TV reception means giving up less and less; streaming services now boast features once exclusive to cable and satellite. But for advertisers, losing the cord connection to audiences has been a huge adjustment.
Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.
A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.
A GfK global study in 17 countries reveals that more than half (54%) of people in the US prefer a vacation where they “relax and take it easy”--- while another 38% would opt for “an active vacation where I do or see lots of things.”
To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.
Two thirds of the people who are using Echo/Home are using it for listening to music.
Though they are breaking new ground in many ways, “digital home assistants” – such as Amazon Echo and Google Home – are also leveraging consumers’ proven comfort with using speech to operate digital devices.
We now are entering "the next evolution" of parenting, with new forces impacting the roles of Moms and Dads. Record stress levels, the gig economy, and tech disruptions are ushering in dramatic changes in what today’s Moms and Dads feel, do, expect, and wish for.
GfK’s global Health practice, with over 500 experts worldwide, has named new leaders for teams in North America and Germany/Switzerland.
Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.