At next week’s Digiday Brand Summit, GfK MRI’s Sarah Liddle (VP, Sales) will show how offline data can enrich programmatic targeting and lead to more effective online campaigns.
There are several nutrition trends generating a lot of buzz in the pet industry, but buzz alone will not bring success to today’s brands and retailers.
In a featured presentation tomorrow at Petfood Forum, GfK’s Maria Lange (Business Group Director, POS Tracking – Pet) will explore “What’s Next for Pet Specialty?”
What is the value of a “touchpoint” if the source is not trusted? As TV networks head into their annual upfront presentations to advertisers, this question remains a key element – sometimes a missing piece – in any discussion about media planning effectiveness and ROI.
In a session tomorrow at the Shopper Marketing Summit in New York City, GfK will share in-depth behavioral data that reveals the shopping habits of Prime members and non-members alike.
A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.”
New GfK global research reveals that roughly one-third (30%) of US consumers read books “every day or most days” – equal to the average for all 17 countries covered by the study.
Digital display advertising has been growing in importance for many years, but the tools to provide insights into how to use it more effectively have been leaving marketers wanting something better.
The issue here is not price; it is the growing number of SKUs that prominently and proudly display what they are not. Grain-free items may have been early to the party—and very successfully so—but the list of “omitters” in the pet food category seems to be expanding every day.
Pfizer’s “Distant Memory” ad campaign – informed in part by GfK research – took home the Gold Award in the Mobile category at the Advertising Research Foundation’s David Ogilvy Awards ceremony.
How can brands and marketers leverage a variety of data sources to unlock insights and stronger growth?
The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.