GfK found that half (51%) of Canadians favor a “dark” marketing approach similar to the one used with cigarettes – with no prominent brands or flashy advertising.
In a featured presentation at this week’s ARF West conference, GfK will show that advanced data integration can deliver a more nuanced picture of today’s consumer.
Retail store closings in the US are making almost daily headlines with no projection of slowing down. What is going on here? Has the rise of online shopping finally tipped physical retail down a pathway of inevitable decline to eventual oblivion? The real story is not that simple, considering that nearly 90% of goods purchased in the U.S. are still purchased in a physical store, “oblivion” looks to be a long way off.
In GfK's annual FutureBuy study, which has been tracking emerging shopping trends for 7 years, reports of omnichannel shopping for key household products have jumped significantly in just one year.
GfK's Mark Girardi will be hosting a webinar with Q1 Productions on November 28 about "Incorporating Market Access Into The New Product Development Process."
Food & Treat Dollar Sales in the Pet Specialty Channel reached $8B in 2016, creating growth opportunities across multiple channels. The challenge is how to optimize omnichannel strategies to grow your customer base and leverage digital to ensure it meets evolving customer needs.
Meet our Market Access Experts at ISPOR’s 20th Annual European Congress November 4-8 in Glasgow
While Canadians have been hearing the “good word” about healthy eating for decades, GfK research suggests that this raised awareness is not always leading to smart food choices.
While healthy eating has gained plenty of news attention in recent decades, GfK research shows that US consumers lag behind global averages in putting awareness of healthy ingredients into action.
Smartphone average selling price (ASP) globally accelerated further in 3Q17, posting the highest year-on-year increase in any observed quarter. Strong 3Q demand for smartphones is powered by Latin America, Central and Eastern Europe
GfK MRI is offering access to its University Internet Reporter service to students taking part in GfK's NextGen Competition.
With new, younger consumers becoming the focus of marketing in almost every category, GfK will be providing breakthrough insights on these emerging generations at next week’s The Market Research Event (TMRE).