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  • The mood of the world today – what are people thinking?
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • United States
    • English

    The mood of the world today – what are people thinking?

    In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

  • Topics & Guidelines for 2017-18 NextGen Competition
    • 08/24/17
    • Media and Entertainment
    • Retail
    • Technology
    • United States
    • English

    08/24/17 - 03/30/18
    Topics & Guidelines for 2017-18 NextGen Competition

    After reading the below, you can access the NextGen entry form at this link. Initial submissions are due December 1, 2017. Write to nextgencompetition@gfk.com if you have any questions.

  • GfK’s NextGen Competition: A Hands-On Market Research Experience
    • 08/24/17
    • United States
    • English

    11/01/17 - 03/30/18
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s Next Generation (“NextGen”) Competition – now in its 7th year – gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and learn from the pros. Using the latest techniques, technologies, and perspectives, they address issues critical for today’s marketers. 

  • 9 reasons to work with GfK
    • 08/24/17
    • United States
    • English

    9 reasons to work with GfK

    We are one of the world's largest market research companies. Over 13,000 employees deliver insights into how people live, think and consume. But what makes us unique? Find it out right now.

  • US ranks among top three countries for  gardening “every day or most days”
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    US ranks among top three countries for gardening “every day or most days”

    In an online survey just released by GfK, 34% of US consumers report that they garden or do yard work either daily or weekly, while 22% garden “at least once a month.” 

  • Most Canadians are infrequent gardeners
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Global Study
    • United States
    • English

    Most Canadians are infrequent gardeners

    In an online survey just released by GfK, one quarter (25%) of Canadian consumers report that they never garden or do yard work, and another 28% say they do so less than once a month. 

  • Cross-platform specialist joins GfK to  lead Media & Entertainment in North America
    • 08/08/17
    • Press
    • Media and Entertainment
    • Technology
    • United States
    • English

    Cross-platform specialist joins GfK to lead Media & Entertainment in North America

    John Sollecito, who has held management positions in research at major media organizations, has become Executive Vice President and team leader of Media & Entertainment for GfK in North America.

  • Survey is only part of the puzzle: Data integration
    • 08/08/17
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • United States
    • English

    Survey is only part of the puzzle: Data integration

    Whether for policy analysis, program effectiveness, or academic research – data integration can enrich your research and explain much more than a survey alone. Understanding this additive approach to surveys is crucial...and the time is now.

  • Unlocking the keys to innovation: Keys to the future
    • 08/01/17
    • Financial Services
    • Health
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • United States
    • English

    Unlocking the keys to innovation: Keys to the future

    To create truly robust brands, you need to build them for tomorrow’s market challenges as well as today’s. Imagine surfing the next wave in the ocean – smoothly riding the tide of the moment while already adjusting for the currents and winds about to hit you. With the right methods, it can be done – and “future-proofing” your brands will be essential to their survival.

  • Identifying high-potential, technology product opportunity areas
    • 07/31/17
    • Technology
    • Consumer Goods
    • Market Opportunities and Innovation
    • United States
    • English

    Identifying high-potential, technology product opportunity areas

    A leading Consumer Electronics & Technology client wanted to update its annual global trend report and deep-dive into the most promising trends to effectively identify new product opportunity areas.

  • GfK Technology Report - Create powerful media strategies with a 360° view of the Connected Consumer
    • 07/31/17
    • Technology
    • Connected Consumer
    • United States
    • English

    GfK Technology Report - Create powerful media strategies with a 360° view of the Connected Consumer

    Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.

  • Nearly 10% of US adults used podcasts recently
    • 07/26/17
    • Press
    • Technology
    • Consumer Goods
    • GfK-MRI
    • United States
    • English

    Nearly 10% of US adults used podcasts recently

    Nearly one in 10 US adults downloaded or listened to a podcast in the last 30 days – a young, well educated, and highly successful audience that relies on both digital and traditional media.

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