In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
After reading the below, you can access the NextGen entry form at this link. Initial submissions are due December 1, 2017. Write to email@example.com if you have any questions.
GfK’s Next Generation (“NextGen”) Competition – now in its 7th year – gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and learn from the pros. Using the latest techniques, technologies, and perspectives, they address issues critical for today’s marketers.
We are one of the world's largest market research companies. Over 13,000 employees deliver insights into how people live, think and consume. But what makes us unique? Find it out right now.
In an online survey just released by GfK, 34% of US consumers report that they garden or do yard work either daily or weekly, while 22% garden “at least once a month.”
In an online survey just released by GfK, one quarter (25%) of Canadian consumers report that they never garden or do yard work, and another 28% say they do so less than once a month.
John Sollecito, who has held management positions in research at major media organizations, has become Executive Vice President and team leader of Media & Entertainment for GfK in North America.
Whether for policy analysis, program effectiveness, or academic research – data integration can enrich your research and explain much more than a survey alone. Understanding this additive approach to surveys is crucial...and the time is now.
To create truly robust brands, you need to build them for tomorrow’s market challenges as well as today’s. Imagine surfing the next wave in the ocean – smoothly riding the tide of the moment while already adjusting for the currents and winds about to hit you. With the right methods, it can be done – and “future-proofing” your brands will be essential to their survival.
A leading Consumer Electronics & Technology client wanted to update its annual global trend report and deep-dive into the most promising trends to effectively identify new product opportunity areas.
Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.
Nearly one in 10 US adults downloaded or listened to a podcast in the last 30 days – a young, well educated, and highly successful audience that relies on both digital and traditional media.