Don't miss GfK's presentation, "The Impact of Health Economic Evidence on the Coverage and Reimbursement of New Prenatal Diagnostics" at the 4th Annual Advances in Prenatal Diagnostics Conference.
With the online vacation rental market becoming a $100 billion industry and projected to grow, it is more important than ever to understand how travelers are using online tools to book their travel and accommodations.
Bridgestone Americas, Inc. (Bridgestone) – with 2,200-plus tire and automotive service centers in the US owned and operated by its Bridgestone Retail Operations (BSRO) business unit – has signed on as a charter data provider for GfK’s new point-of-sale (POS) tire panel. Bridgestone also will be among the first subscribers to GfK’s nationwide tire data.
Even before the news broke that the cost of mid-range health insurance from the Affordable Care Act (ACA) exchanges will rise about 25%, millions of Obamacare customers were already skipping doctor visits to save money.
In this webinar, we show and tell how data integration and precision targeting can help you gain deeper and more meaningful insights about your consumers. Precision targeting is a data integration process that connects your data to the MRI Survey of the American Consumer.
New global research reveals that US shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all US transactions – a level dramatically lower than China and other mobile-forward regions.
GfK MRI and Cubeyou are joining forces to create an unmatched resource for understanding the interactions of social media and product usage – deep profiles of consumer beliefs and behavior married to social media use data from over 10 million accounts.
Suzanne Davis (VP, Market Opportunities and Innovations) describes GfK’s new Market Builder Voice analytics tool. Davis explores how this innovative approach uses voice analytics rather than traditional survey measures to capture the feelings of consumers. As a result, researchers can determine how to move concepts forward utilizing both quantitative and qualitative information.
At this year’s Electronic Transactions Association (ETA) strategic leadership forum, GfK will share new learnings on mobile shopping and payments with business leaders in payments technology, mobile and e-commerce, and other cutting-edge industries.
At next week’s The Market Research Event (TMRE), GfK will share the stage with two leading brands and take on pressing topics for marketers and researchers – making the most of analytics and data integration, and optimizing connections between clients and agencies.
Our NextGen 2016 Competition deadline has been extended to November 1, 2016. We are excited to see even more students gain the opportunity to be mentored by marketers from GfK, General Mills, Mondelēz, Nestle, Sodexo and more.
New GfK research in the US has found that 16% of the viewing population* have multiple SVOD (subscription video-on-demand) services in their homes, up from 10% three years ago.