More people than ever are taking surveys online – and as smartphones have become go-to devices for accessing the internet, the incidence of taking surveys on mobile phones has also risen dramatically.
A new GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference – Internet (“net”) neutrality.
At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow’s most valuable consumers.
The Anholt-GfK Nation Brands IndexSM helps governments, organizations and businesses understand, measure and ultimately build a strong national image and reputation. Take a look at some of this year's top findings.
A unique GfK study showing how shopping intentions for consumer electronics (CE) compares to actual behavior is largely a story of brick-and-mortar plans becoming online realities.
Brands, marketers, and researchers have been working hard to keep pace with the extraordinary changes of 2017. Smartphones, ecommerce, and emerging young consumers are reshaping the marketplace – and the culture. GfK has been helping clients stay up to speed on this fast-evolving world; here are 10 of our top insights from 2017.
With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.
Big banks have developed a love/hate relationship with their own brands. On the one hand, their reputations – though battered by fraud, hacking, and more – may be helping big banks hold off an all-out assault from smaller, more nimble digital players. People who have money, especially those age 30 and above, still want to keep their funds in a place that they know and trust.
The "Now Generation" name is simple and clear; these consumers are here now, out in the marketplace and making change happen. That makes now the appropriate time to make sure we are understanding who they are and targeting them effectively.
As bank earnings and fees continue to soar, a new GfK study shows one-third of Canadian consumers (33%) would be willing to give up human interaction with their banks if it meant paying fewer fees.
Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?
Consumer insights expert GfK and POS software provider Comp-Ware Systems are joining forces to give Pet Specialty outlets the information they need to compete in today's highly competitive market.