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  • GfK MRI offering access to consumer insights as part of college competition
    • 10/19/17
    • Media and Entertainment
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK MRI offering access to consumer insights as part of college competition

    GfK MRI is offering access to its University Internet Reporter service to students taking part in GfK's NextGen Competition.

  • At TMRE, GfK will reveal generational differences in purchase journeys, technology use
    • 10/18/17
    • Retail
    • Technology
    • Brand and Customer Experience
    • Consumer Panels
    • Shopper
    • Trends and Forecasting
    • United States
    • English

    At TMRE, GfK will reveal generational differences in purchase journeys, technology use

    With new, younger consumers becoming the focus of marketing in almost every category, GfK will be providing breakthrough insights on these emerging generations at next week’s The Market Research Event (TMRE).

  • At CRC, GfK focusing on predictive analytics, digital health innovation
    • 10/12/17
    • Health
    • Retail
    • United States
    • English

    At CRC, GfK focusing on predictive analytics, digital health innovation

    GfK is taking on the latest research needs and issues in retail and healthcare with two presentations at this year’s Corporate Researchers Conference (CRC).

  • GfK presents fresh thinking on mobile, cross-media research at PDRF 2017
    • 10/11/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK presents fresh thinking on mobile, cross-media research at PDRF 2017

    GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).

  • At ARF session, GfK MRI will share insights on “cordless” consumers
    • 10/02/17
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    At ARF session, GfK MRI will share insights on “cordless” consumers

    At an Advertising Research Foundation (ARF) event tomorrow in New York City, GfK MRI’s Karen Ramspacher (SVP, Consumer Insights & Innovation) will shed light on the nuances in today’s streaming consumer groups – from those who have cut their traditional pay-TV “cords” to those who never had one.

  • Survey is only part of the puzzle: Custom panels
    • 09/28/17
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • United States
    • English

    Survey is only part of the puzzle: Custom panels

    You face tough choices at every step of your research. Is exclusive access to respondents a must? Will you need to recontact them later? Will you need to use surveys, passive data, or both?

  • To maintain physical health, Canadians  spend time with family, friends, pets
    • 09/27/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    To maintain physical health, Canadians spend time with family, friends, pets

    According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.

  • In US, 68% cite time with family, friends,  pets as a regular health-related activity
    • 09/27/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    In US, 68% cite time with family, friends, pets as a regular health-related activity

    According to a recent GfK study in 17 countries, two-thirds (68%) of US consumers value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for in the US among 10 activities mentioned in the survey.

  • Infographic: Elevating patient insights via digital observation of patient behavior
    • 09/26/17
    • Market Opportunities and Innovation
    • United States
    • English

    Infographic: Elevating patient insights via digital observation of patient behavior

    Take a look at a case study infographic that outlines GfK's proven, three-dimensional approach to transforming consumer data into actionable insight.

  • Unlocking the keys to innovation: Keys to deciphering behavior
    • 09/26/17
    • Financial Services
    • Health
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • United States
    • English

    Unlocking the keys to innovation: Keys to deciphering behavior

    Understanding what consumers really want and do takes more than one data perspective. Marketers today have a wealth of data at their disposal; the challenge is combining it wisely to reveal a true picture of their targets’ needs, desires, and behavior.

  • GfK MRI’s Baim receives ARF Lifetime Achievement Award
    • 09/12/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI’s Baim receives ARF Lifetime Achievement Award

    Julian Baim – the leading light of GfK MRI's top-quality, innovative research on magazine audiences – will receive the Lifetime Achievement Award from the Advertising Research Foundation (ARF).

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • United States
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

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