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  • GfK presents fresh thinking on mobile, cross-media research at PDRF 2017
    • 10/11/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK presents fresh thinking on mobile, cross-media research at PDRF 2017

    GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).

  • To maintain physical health, Canadians  spend time with family, friends, pets
    • 09/27/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    To maintain physical health, Canadians spend time with family, friends, pets

    According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.

  • In US, 68% cite time with family, friends,  pets as a regular health-related activity
    • 09/27/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    In US, 68% cite time with family, friends, pets as a regular health-related activity

    According to a recent GfK study in 17 countries, two-thirds (68%) of US consumers value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for in the US among 10 activities mentioned in the survey.

  • GfK MRI’s Baim receives ARF Lifetime Achievement Award
    • 09/12/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI’s Baim receives ARF Lifetime Achievement Award

    Julian Baim – the leading light of GfK MRI's top-quality, innovative research on magazine audiences – will receive the Lifetime Achievement Award from the Advertising Research Foundation (ARF).

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • United States
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • US ranks among top three countries for  gardening “every day or most days”
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    US ranks among top three countries for gardening “every day or most days”

    In an online survey just released by GfK, 34% of US consumers report that they garden or do yard work either daily or weekly, while 22% garden “at least once a month.” 

  • Most Canadians are infrequent gardeners
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Global Study
    • United States
    • English

    Most Canadians are infrequent gardeners

    In an online survey just released by GfK, one quarter (25%) of Canadian consumers report that they never garden or do yard work, and another 28% say they do so less than once a month. 

  • Cross-platform specialist joins GfK to  lead Media & Entertainment in North America
    • 08/08/17
    • Press
    • Media and Entertainment
    • Technology
    • United States
    • English

    Cross-platform specialist joins GfK to lead Media & Entertainment in North America

    John Sollecito, who has held management positions in research at major media organizations, has become Executive Vice President and team leader of Media & Entertainment for GfK in North America.

  • Nearly 10% of US adults used podcasts recently
    • 07/26/17
    • Press
    • Technology
    • Consumer Goods
    • GfK-MRI
    • United States
    • English

    Nearly 10% of US adults used podcasts recently

    Nearly one in 10 US adults downloaded or listened to a podcast in the last 30 days – a young, well educated, and highly successful audience that relies on both digital and traditional media.

  • Half of Americans entertain guests in their  homes at least once a month
    • 07/25/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    Half of Americans entertain guests in their homes at least once a month

    In an online survey just released by GfK, 50% of Americans entertain guests in their homes at least monthly, while 21% host either daily or weekly.

  • Entertaining at home is a regular occurrence  for 49% of Canadians
    • 07/25/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    Entertaining at home is a regular occurrence for 49% of Canadians

    In an online survey just released by GfK, half (49%) of Canadians report that they entertain guests in their homes at least monthly, with 15% saying they host either daily or weekly.

  • Almost 4 in 10 Whole Foods shoppers have positive view of Amazon acquisition
    • 07/24/17
    • Technology
    • Consumer Goods
    • Shopper
    • United States
    • English

    Almost 4 in 10 Whole Foods shoppers have positive view of Amazon acquisition

    Amazon’s decision to purchase high-end US grocer Whole Foods, with its 460-plus locations nationwide, brings with it seemingly unlimited possibilities for online/offline synchronicity. 

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