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  • Breakfast moment insights deliver business benefits
    • 07/27/15
    • Retail
    • Digital Market Intelligence
    • Singapore
    • English

    Breakfast moment insights deliver business benefits

    Our study encompassed qualitative and quantitative research into what the Belgian family has for breakfast. We conducted a qualitative exploration of the breakfast moment with an online community comprising a representative mix of age groups and family types.

  • Delivering insights for optimal positioning of a new pharma brand
    • 07/24/15
    • Health
    • Market Opportunities and Innovation
    • Singapore
    • English

    Delivering insights for optimal positioning of a new pharma brand

    Our Predictive Benefit Framework considers key emotional factors that motivate treatment choice: security, wellbeing, gratification and freedom.

  • Cross-device usage study optimizes campaign planning
    • 06/17/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Singapore
    • English

    Cross-device usage study optimizes campaign planning

    We combined a quantitative online survey with qualitative in-depth analysis to understand consumers’ behavior, attitudes and opinions about the devices they use to access online content and services.

  • Understanding tomorrow’s beauty products customer
    • 01/02/07
    • Consumer Goods
    • Digital Market Intelligence
    • Singapore
    • English

    Understanding tomorrow’s beauty products customer

    Our insights help L’Oréal in Mexico to craft better marcomms strategies for the millennial generation.

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