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  • Boosting beer sales by mapping the in-store journey
    • 09/07/15
    • Consumer Goods
    • Brand and Customer Experience
    • Singapore
    • English

    Boosting beer sales by mapping the in-store journey

    A leading brewer wanted to understand why sales at a large hypermarket were under-performing against its expectations. It wanted to get hard data about how the layout of the store in general, and the beer section in particular, were shaping consumer behavior.

  • Actionable ideas enhance SUV launch campaign
    • 09/03/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Actionable ideas enhance SUV launch campaign

    We helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.

  • Identifying innovation opportunities in the chocolate market
    • 09/02/15
    • Consumer Goods
    • Market Opportunities and Innovation
    • Singapore
    • English

    Identifying innovation opportunities in the chocolate market

    An Eastern European food manufacturer increases brand relevance in the chocolate market.

  • Using guest feedback to improve the customer experience
    • 08/28/15
    • Travel and Hospitality
    • Brand and Customer Experience
    • Singapore
    • English

    Using guest feedback to improve the customer experience

    We partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.

  • Digital insights for contact lens market growth
    • 08/27/15
    • Health
    • Digital Market Intelligence
    • Singapore
    • English

    Digital insights for contact lens market growth

    We helped Alcon optimize its digital communications strategies so that it could strengthen its position in a growing market for contact lenses.

  • Delivering insights for optimal positioning of a new pharma brand
    • 08/26/15
    • Health
    • Market Opportunities and Innovation
    • Singapore
    • English

    Delivering insights for optimal positioning of a new pharma brand

    The company wished to maximize the potential of its new and legacy dermatology brands.
    The goal: To take ownership of the first-line treatment market.

  • Breakfast moment insights deliver business benefits
    • 08/26/15
    • Health
    • Market Opportunities and Innovation
    • Singapore
    • English

    Breakfast moment insights deliver business benefits

    The company wished to maximize the potential of its new and legacy dermatology brands.
    The goal: To take ownership of the first-line treatment market.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • Singapore
    • English

    Identifying best-performing media channels

    The company wanted to know which of its media channels has the greatest impact on
    brand development and is most effective in driving sales growth.

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • Singapore
    • English

    Customer experience insights enhanced with tracking

    Orange’s existing benchmark, which used a customer value analysis (CVA) methodology, was no longer meeting its needs. The group wanted a new, consistent and cost-effective way to measure the consumer’s experience across its key markets and gauge its performance against its competitors.

  • Helping car dealers enhance the customer experience
    • 08/12/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Helping car dealers enhance the customer experience

    Our GfK Echo transaction-based customer satisfaction solution empowers a car manufacturer to pursue its goal of becoming one of the country’s top three in automotive customer satisfaction.

  • Building better relationships with young pharmacists
    • 07/31/15
    • Health
    • Digital Market Intelligence
    • Singapore
    • English

    Building better relationships with young pharmacists

    We recruited more than 100 working pharmacists in the target age group to participate in a longitudinal integrated study.

  • Maximizing results from social media
    • 07/30/15
    • Consumer Goods
    • Digital Market Intelligence
    • Singapore
    • English

    Maximizing results from social media

    We conducted the study using our Social Media Intelligence (SMI) Center, a proprietary platform that can track the topics consumers talk about every day.
    We used human coding to ensure we interpreted social media sentiment accurately – including irony, sarcasm, slang and context-dependent sentiments.

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