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  • Optimizing outcomes by understanding the path to purchase
    • 12/01/15
    • Technology
    • Singapore
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Research improves digital campaigns
    • 12/01/15
    • Technology
    • Digital Market Intelligence
    • Singapore
    • English

    Research improves digital campaigns

    We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.

  • Enhancing brand performance in the US luxury auto market
    • 11/12/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Enhancing brand performance in the US luxury auto market

    We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.

  • Evolving a luxury car brand in Europe
    • 11/12/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Evolving a luxury car brand in Europe

    Applying our ConX methodology, we evaluated the vehicle manufacturer’s customer experience at various touchpoints. This painted a picture of how negative, positive and memorable these brand experiences were from the consumer’s perspective.

  • Crafting compelling, localized propositions in the tire market
    • 11/12/15
    • Automotive
    • Market Opportunities and Innovation
    • Singapore
    • English

    Crafting compelling, localized propositions in the tire market

    Michelin wanted to improve sales in a key segment of tire consumers in South Africa and the Middle East. It needed to understand which communications positioning and marketing actions it could deploy to increase brand appeal, and boost conversion rates from awareness and consideration to purchase.

  • Improving the customer experience in high-end fashion
    • 11/11/15
    • Fashion and Lifestyle
    • Brand and Customer Experience
    • Singapore
    • English

    Improving the customer experience in high-end fashion

    We conducted around 200 mystery shopping exercises in the retailer's top 100 stores. This
    helped us understand how stores applied the model and utilized the methodology.
    Concurrently, we used the company’s existing customer experience tracking program to
    quantify the new model’s impact on customer experience as well as application across the
    brand. We collected data from 12,000 consumer surveys.

  • How Facebook advertising works with traditional media
    • 10/30/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Singapore
    • English

    How Facebook advertising works with traditional media

    We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.

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  • Gaining foresight into the needs of diabetes patients
    • 09/23/15
    • Health
    • Brand and Customer Experience
    • Singapore
    • English

    Gaining foresight into the needs of diabetes patients

    Our diabetes market experience research blended digital observation with traditional surveys to better understand diabetes patients’ buying, navigation and search behavior.

  • Getting to the heart of consumers’ perception of product quality
    • 09/23/15
    • Consumer Goods
    • Market Opportunities and Innovation
    • Singapore
    • English

    Getting to the heart of consumers’ perception of product quality

    We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.

  • Inspiring new ideas for marketing food to Swedish families
    • 09/16/15
    • Consumer Goods
    • Digital Market Intelligence
    • Singapore
    • English

    Inspiring new ideas for marketing food to Swedish families

    A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.

  • Brewing stronger coffee-machine sales
    • 09/14/15
    • Consumer Goods
    • Brand and Customer Experience
    • Singapore
    • English

    Brewing stronger coffee-machine sales

    Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.

  • Social media: Separating customer sentiment from the noise
    • 09/14/15
    • Automotive
    • Digital Market Intelligence
    • Singapore
    • English

    Social media: Separating customer sentiment from the noise

    The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.

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