Businesses need to source accurate product data to help inform their customers about technical specifications and product features.
From household appliances to consumer electronics and IT products – we aggregate product data and turn it into product data catalogs for websites, inventory databases and Enterprise Resource Planning (ERP) systems.
We provide product data solutions for retailers, resellers, wholesalers, manufacturers, distributors and insurance claims companies; from product images and technical specifications, to marketing text, merchandizing functions, rich content and more.
GfK gathers comprehensive product data from manufacturers and distributors, producing hundreds of thousands new SKUs a month. We enhance this with data from GfK’s global Point of Sales (POS) panels, to give our clients unique insights unmatched by the competition.