Understanding how to convert shoppers from browsers to buyers
What it is
A unique service that helps understand how shoppers convert from browsers to buyers at full store as well as category shelf levels providing a detailed report on observed consumer behavior in store.
How it works
We measure shopper conversion funnels and ratios via a combination of advanced technologies and sophisticated statistical modeling. We deliver business oriented and actionable insights into what really happens at the point of purchase to optimize retail environments and in-store activities to maximize ROI. Via a user-friendly reporting platform, our clients receive KPI’s, scorecards, heat maps, executive summaries and data.
Contributes to optimize and influence store and shelf layouts to enhance shopper’s experiences both for retailers and manufacturers. Enables to rank in-store marketing investments and obtain the best ROI for shopper marketing activities.