EMO Scan biometrically measures moment by moment emotional reactions to advertising. By automatically analyzing consumer responses to an ad we can understand their emotional experience.
What it is
EMO Scan helps make better advertising:
- Intuitive and face-valid - EMO Scan is intuitively understandable for researchers, marketers and advertising agencies. The system is non-intrusive and robust.
- Deeply diagnostic - EMO Scan enriches creative insight about the type and intensity of emotions that an ad evokes in viewers. Imbedding EMO Scan in our flagship advertising tool leads to insights that generate business building advertising.
- Simple and scalable - EMO Scan analyzes people’s facial movements via webcam technology. Our approach is globally scalable and can be used either on-line or face-to-face in quantitative or qualitative research.