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Crossmedia Visualizer

Visualizing cross-media consumer behavior

What it is

Media use and content consumption is now always on, anytime, anyplace and anywhere. As an advertiser, publisher, media sales house or media agency, you need a complete view of consumers’ media use across devices and platforms used at home and on the move. Crossmedia Visualizer provides this. With this web-based solution, you will have 24/7 access to insights about your target audiences’ media usage at your fingertips.

How it works

Based on a unique single-source, cross-media panel that measures paid, earned and owned media, Crossmedia Visualizer provides a deep understanding of digital media audiences’ usage behavior across screens (PCs, tablets, smartphones and, in selected countries, television) against relevant key performance indicators such as reach, frequency and intensity.

Benefits

With Crossmedia Visualizer, you can identify your target audiences, determine the most relevant touchpoints to use to reach them and understand their media consumption and usage of digital devices. You’ll not only gain insight into how consumers use your offering but those of your competitors too, enabling you to optimize your marketing strategy and media mix.

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