Demand for various big ticket household electronics and appliances surged significantly in the Philippines last year. According to recent findings by GfK, flat screen TVs, refrigerators, air conditioners and washing machines garnered the highest share of Filipinos’ wallets when it comes spending in this category of household products.
Rising consumer sophistication in Asia Pacific is contributing to the positive sales trends of the major domestic appliances sector in the region. From February 2016 to January 2017, a total of USD11.13 billion worth of air conditioners, washing machines and refrigerators were sold in 12 key markets in APAC, representing a 5 per cent growth as compared to the same period in 2015.
GfK, in partnership with the UXalliance, will host the 12th UX Masterclass at the InterContinental Puxi in Shanghai on April 20.UX Masterclass is a flagship event of the UXalliance, an international network of 25 UX firms from around the world. This annual conference brings together experts and thought leaders in the fields of user experience (UX), innovation and market research to share knowledge and best practices.
Nearly 60 percent of the online population across 17 countries read books either daily or at least once a week. China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
Campaign Performance Analysis (CPA) will be the first solution available as GfK begins a unique expansion of its GXL services in China. CPA will offer media clients more accurate cross-media evaluation data, using a Single Source Panel.
E-commerce growth rate in the well-connected market of Korea is developing rapidly, with market value of online sales in the technical consumer goods sector growing at an even faster pace than the offline platform.
Radio listenership in Peninsular Malaysia remains high, with nearly the whole population or 19.9 million people aged 10 years and above listening in on a weekly frequency. Based on findings from the latest wave of GfK’s Radio Audience Measurement study, each listener spends an average of nearly 15 hours a week tuning in to the radio.
– In today’s challenging physical and digital global retail environment, it is imperative for both online and offline retailers to not only carry a good assortment of products, but also include other accompanying after-sales offerings. According to the insights from a recent GfK study, the combination of these create the overall experience for the shopper and contribute to their sense of ‘value’ over and above price.
The replacement car tire marketplace in four developing Southeast Asian countries have been attracting new entrants in the past two years, especially at the back of falling raw material prices. Since the beginning of 2015, 22 new brands have jumped onto the bandwagon in the key cities of Thailand, Malaysia, Philippines and Indonesia—the four key markets where GfK conducts Point of Sales tracking for car tires in ASEAN.
can improve it and provide the best experience possible. By browsing our website, you agree to our