The first wave of the Radio Audience Measurement 2017 conducted by GfK in partnership with Commercial Radio Malaysia (CRM) reported that 20.0 million (97.2%) listeners tuned to a radio station each week.
Demand for various big ticket household electronics and appliances surged significantly in the Philippines last year. According to recent findings by GfK, flat screen TVs, refrigerators, air conditioners and washing machines garnered the highest share of Filipinos’ wallets when it comes spending in this category of household products.
Rising consumer sophistication in Asia Pacific is contributing to the positive sales trends of the major domestic appliances sector in the region. From February 2016 to January 2017, a total of USD11.13 billion worth of air conditioners, washing machines and refrigerators were sold in 12 key markets in APAC, representing a 5 per cent growth as compared to the same period in 2015.
GfK, in partnership with the UXalliance, will host the 12th UX Masterclass at the InterContinental Puxi in Shanghai on April 20.UX Masterclass is a flagship event of the UXalliance, an international network of 25 UX firms from around the world. This annual conference brings together experts and thought leaders in the fields of user experience (UX), innovation and market research to share knowledge and best practices.
Nearly 60 percent of the online population across 17 countries read books either daily or at least once a week. China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
Campaign Performance Analysis (CPA) will be the first solution available as GfK begins a unique expansion of its GXL services in China. CPA will offer media clients more accurate cross-media evaluation data, using a Single Source Panel.
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