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Press Releases

Here you can find the latest press releases. View all press releases

    • 07/05/17
    • Technology
    • Point of Sales Tracking
    • Singapore
    • English

    Connected Consumers Driving Smartphone Penetration in Malaysia

    Malaysian consumers are choosing bigger screen size smartphones, with over two-fifth (45%) of the 8.5 million units of mobile handset purchased in the last 12 months measuring over 5 inches.
    • 07/04/17
    • Media Measurement
    • Singapore
    • English

    Radio is still a strong and important medium

    The first wave of the Radio Audience Measurement 2017 conducted by GfK in partnership with Commercial Radio Malaysia (CRM) reported that 20.0 million (97.2%) listeners tuned to a radio station each week.
    • 06/19/17
    • Technology
    • Point of Sales Tracking
    • Connected Consumer
    • Singapore
    • English

    Connected Consumers Driving Growth of Smart Devices in Asia Pacific

    The consumer technology market in Asia Pacific (APAC) has grown tremendously over the past year, with the introduction of new technologies and advancements of existing technologies.

    • 05/30/17
    • MarketBuilder
    • Singapore
    • English

    Market research industry in China needs collaborative innovation as it undergoes transformation

    Organized by the European Society for Opinion and Marketing Research (ESOMAR), the ESOMAR Asia Pacific Conference 2017 concluded on May 19 in Shanghai.

    • 05/18/17
    • Technology
    • Smart Home
    • Tech Trends
    • Virtual reality
    • Wearables
    • Mobile payments
    • Singapore
    • English

    Five technology trends that will shape consumers’ lives in 2017

    GfK’s latest Tech Trends report highlights the five key technology trends that will have the potential to significantly impact consumers’ lives this year.

    • 05/09/17
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Singapore
    • English

    Filipinos spend substantially more on TVs, refrigerators and air-conditioners in 2016

    Demand for various big ticket household electronics and appliances surged significantly in the Philippines last year. According to recent findings by GfK, flat screen TVs, refrigerators, air conditioners and washing machines garnered the highest share of Filipinos’ wallets when it comes spending in this category of household products.
    • 04/18/17
    • Consumer Goods
    • Point of Sales Tracking
    • Singapore
    • English

    APAC major domestic appliances market continues to register positive growth

    Rising consumer sophistication in Asia Pacific is contributing to the positive sales trends of the major domestic appliances sector in the region. From February 2016 to January 2017, a total of USD11.13 billion worth of air conditioners, washing machines and refrigerators were sold in 12 key markets in APAC, representing a 5 per cent growth as compared to the same period in 2015.
    • 04/06/17
    • User Experience (UX)
    • Singapore
    • English

    GfK to host the 12th UX Masterclass in China

    GfK, in partnership with the UXalliance, will host the 12th UX Masterclass at the InterContinental Puxi in Shanghai on April 20. UX Masterclass is a flagship event of the UXalliance, an international network of 25 UX firms from around the world. This annual conference brings together experts and thought leaders in the fields of user experience (UX), innovation and market research to share knowledge and best practices.
    • 03/23/17
    • Media and Entertainment
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Singapore
    • English

    Majority of internet users read books either daily or at least once a week

    Nearly 60 percent of the online population across 17 countries read books either daily or at least once a week. China has highest percentage of “every day” book readers. Netherlands and South Korea tie for the highest percentage who say they never read books. Women are more likely to be avid book readers than men.
    • 02/27/17
    • Technology
    • Singapore
    • English

    Mirrorless camera segment value grew by 6 per cent in 2016, despite overall market decline in volume across Asia Pacific

    The mirrorless camera market segment in Southeast Asia* expanded by 45 per cent in volume to reach 421,000 units in 2016, corresponding to a growth in value by 51 per cent that reached US$287 million.
    • 02/06/17
    • Media and Entertainment
    • Media Measurement
    • Crossmedia Link
    • Singapore
    • English

    GfK announces partnership with Xinsight and Miaozhen to Launch GfK Crossmedia Link (GXL) Capabilities in China

    Campaign Performance Analysis (CPA) will be the first solution available as GfK begins a unique expansion of its GXL services in China. CPA will offer media clients more accurate cross-media evaluation data, using a Single Source Panel.

    • 10/24/16
    • Automotive
    • Point of Sales Tracking
    • Singapore
    • English

    Increasing prevalence of two-wheelers drive tire sales across India: GfK

    India’s large and young population has been fueling the demand of two wheelers such as scooters and motorcycles, which continue to remain the most popular personal transportation mode in the country.
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