Consumers from China, South Korea and Japan emerged the top three nationalities in a 22 countries study where their consumers spend the least time on personal grooming.
With cooking being a big part of the Indian culture, adoption of modern kitchen aids such as food preparation appliances in the country has been on the rise in recent years. GfK point of sales tracking reported a five percent increase in take-up of these appliances in the last 12 months, compared to the same timeframe a year ago.
Australians and Koreans are more stressed out by finance matters than their counterparts in the region, as well as internationally. In a recent GfK survey, 35 percent of respondents in these two countries indicated that the amount of money they have to live on is a major cause of stress for them - significantly higher than the international average which stands at only 29 percent. Hong Kong, Japan, and China-the three other APAC markets included in the survey - attained 23, 22 and 19 percent respectively.
We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.
We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.
Colds and coughs are the most common health conditions experienced by consumers all over the world in the past 12 months, but the number of sufferers in China and Hong Kong, at 57 percent and 55 percent are even higher than the global average which stands at 51 percent. These findings were revealed from a recent GfK online survey which asked over 27,000 people in 22 countries which health conditions from a given list1 they have experienced in the past 12 months.
The rise of the café culture in Malaysia has been key in stimulating the demand of having an espresso machine in one’s own home.
We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.
Applying our ConX methodology, we evaluated the vehicle manufacturer’s customer experience at various touchpoints. This painted a picture of how negative, positive and memorable these brand experiences were from the consumer’s perspective.
Michelin wanted to improve sales in a key segment of tire consumers in South Africa and the Middle East. It needed to understand which communications positioning and marketing actions it could deploy to increase brand appeal, and boost conversion rates from awareness and consideration to purchase.
We conducted around 200 mystery shopping exercises in the retailer's top 100 stores. This
helped us understand how stores applied the model and utilized the methodology.
Concurrently, we used the company’s existing customer experience tracking program to
quantify the new model’s impact on customer experience as well as application across the
brand. We collected data from 12,000 consumer surveys.
We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.