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  • Optimizing outcomes by understanding the path to purchase
    • 12/01/15
    • Technology
    • Singapore
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Research improves digital campaigns
    • 12/01/15
    • Technology
    • Digital Market Intelligence
    • Singapore
    • English

    Research improves digital campaigns

    We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.

  • A cold, insomnia, muscle pain, weight problems and migraines complete top 5 most common complaints across 22 countries
    • 11/26/15
    • Health
    • Consumer Health
    • Singapore
    • English

    A cold, insomnia, muscle pain, weight problems and migraines complete top 5 most common complaints across 22 countries

    Colds and coughs are the most common health conditions experienced by consumers all over the world in the past 12 months, but the number of sufferers in China and Hong Kong, at 57 percent and 55 percent are even higher than the global average which stands at 51 percent. These findings were revealed from a recent GfK online survey which asked over 27,000 people in 22 countries which health conditions from a given list1 they have experienced in the past 12 months.

  • Espresso machines replacing filtered coffee machines in Malaysia households: GfK
    • 11/17/15
    • Home Appliances
    • Point of Sales Tracking
    • Singapore
    • English

    Espresso machines replacing filtered coffee machines in Malaysia households: GfK

    The rise of the café culture in Malaysia has been key in stimulating the demand of having an espresso machine in one’s own home.

  • Enhancing brand performance in the US luxury auto market
    • 11/12/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Enhancing brand performance in the US luxury auto market

    We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.

  • Evolving a luxury car brand in Europe
    • 11/12/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Evolving a luxury car brand in Europe

    Applying our ConX methodology, we evaluated the vehicle manufacturer’s customer experience at various touchpoints. This painted a picture of how negative, positive and memorable these brand experiences were from the consumer’s perspective.

  • Crafting compelling, localized propositions in the tire market
    • 11/12/15
    • Automotive
    • Market Opportunities and Innovation
    • Singapore
    • English

    Crafting compelling, localized propositions in the tire market

    Michelin wanted to improve sales in a key segment of tire consumers in South Africa and the Middle East. It needed to understand which communications positioning and marketing actions it could deploy to increase brand appeal, and boost conversion rates from awareness and consideration to purchase.

  • Improving the customer experience in high-end fashion
    • 11/11/15
    • Fashion and Lifestyle
    • Brand and Customer Experience
    • Singapore
    • English

    Improving the customer experience in high-end fashion

    We conducted around 200 mystery shopping exercises in the retailer's top 100 stores. This
    helped us understand how stores applied the model and utilized the methodology.
    Concurrently, we used the company’s existing customer experience tracking program to
    quantify the new model’s impact on customer experience as well as application across the
    brand. We collected data from 12,000 consumer surveys.

  • How Facebook advertising works with traditional media
    • 10/30/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Singapore
    • English

    How Facebook advertising works with traditional media

    We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.

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  • Thailand, Japan and Vietnam welcomed more travellers from Singapore this year
    • 10/15/15
    • Travel and Hospitality
    • Singapore
    • English

    Thailand, Japan and Vietnam welcomed more travellers from Singapore this year

    Travelers in Singapore have chalked up more outbound trips by air in the first three quarters of this year compared to the same period a year ago.

  • Over 3 in 5 Aussies are happy with the amount of leisure time they have
    • 10/01/15
    • Singapore
    • English

    Over 3 in 5 Aussies are happy with the amount of leisure time they have

    The busy pace of life is a popular complaint for many people. However, a recent survey conducted by GfK across five key Asia Pacific markets revealed that there are more satisfied people than not.

  • Gaining foresight into the needs of diabetes patients
    • 09/23/15
    • Health
    • Brand and Customer Experience
    • Singapore
    • English

    Gaining foresight into the needs of diabetes patients

    Our diabetes market experience research blended digital observation with traditional surveys to better understand diabetes patients’ buying, navigation and search behavior.

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