We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.
We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.
Colds and coughs are the most common health conditions experienced by consumers all over the world in the past 12 months, but the number of sufferers in China and Hong Kong, at 57 percent and 55 percent are even higher than the global average which stands at 51 percent. These findings were revealed from a recent GfK online survey which asked over 27,000 people in 22 countries which health conditions from a given list1 they have experienced in the past 12 months.
The rise of the café culture in Malaysia has been key in stimulating the demand of having an espresso machine in one’s own home.
We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.
Applying our ConX methodology, we evaluated the vehicle manufacturer’s customer experience at various touchpoints. This painted a picture of how negative, positive and memorable these brand experiences were from the consumer’s perspective.
Michelin wanted to improve sales in a key segment of tire consumers in South Africa and the Middle East. It needed to understand which communications positioning and marketing actions it could deploy to increase brand appeal, and boost conversion rates from awareness and consideration to purchase.
We conducted around 200 mystery shopping exercises in the retailer's top 100 stores. This
helped us understand how stores applied the model and utilized the methodology.
Concurrently, we used the company’s existing customer experience tracking program to
quantify the new model’s impact on customer experience as well as application across the
brand. We collected data from 12,000 consumer surveys.
We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.
Travelers in Singapore have chalked up more outbound trips by air in the first three quarters of this year compared to the same period a year ago.
The busy pace of life is a popular complaint for many people. However, a recent survey conducted by GfK across five key Asia Pacific markets revealed that there are more satisfied people than not.
Our diabetes market experience research blended digital observation with traditional surveys to better understand diabetes patients’ buying, navigation and search behavior.