Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • Hong Kong is only country with majority ‘save now’ mindset
    • 04/27/16
    • Consumer Life
    • Singapore
    • English

    Hong Kong is only country with majority ‘save now’ mindset

    More than one in every four online consumers in Hong Kong say they ‘disagree completely’  with the notion of enjoying life today and worrying about savings and investments later—the highest level among all countries surveyed globally - and a further one in four ‘disagree somewhat’. 

  • More travellers to India in the first quarter of 2016
    • 04/11/16
    • Travel and Hospitality
    • Singapore
    • English

    More travellers to India in the first quarter of 2016

    The airports in India collectively received four percent more international travelers in January to March this year, with the leisure segment driving growth by seven percent. Comparing the first three months of this year with the same period last year, all top 10 inbound tourism markets for India witnessed strong growth—with UK, Canada, and Australia registering the greatest surge among the larger markets. 

  • Commercial Radio Malaysia awards GfK radio audience measurement contract
    • 03/30/16
    • Press
    • Media and Entertainment
    • Media Measurement
    • Singapore
    • English

    Commercial Radio Malaysia awards GfK radio audience measurement contract

    Commercial Radio Malaysia (CRM) has appointed GfK as their official research partner to provide radio audience measurement (RAM) in Malaysia. GfK will commence delivery of the industry audience currency for Malaysia radio from second half of this year until end of 2018.

  • Over 9 in 10 online users in Indonesia access the internet via their smartphone
    • 03/23/16
    • Media and Entertainment
    • Crossmedia Link
    • Singapore
    • English

    Over 9 in 10 online users in Indonesia access the internet via their smartphone

    The deepening penetration of smartphones is slowly but surely fast tracking the digitization process of the fourth most populous nation in the world. Today, the emerging market of Indonesia has over 88 million internet users* with more than 9 in 10 (93%) regularly going online with their smartphones. 

    • 03/16/16
    • Consumer Life
    • Singapore
    • English

    Providing good jobs is most important corporate responsibility, according to consumers

    When it comes to expectations of what the key responsibilities are of companies, the top two most important roles are the same in the eyes of global as well as Asia Pacific consumers. However, Asian consumers have a slightly stronger opinion about companies protecting the health and safety of their workers, making this the next most important corporate responsibility in this region, as compared to being environmentally responsible which ranks third globally. 

  • Comfort over performance for car owners when it comes to choosing car tires
    • 02/29/16
    • Automotive
    • Point of Sales Tracking
    • Singapore
    • English

    Comfort over performance for car owners when it comes to choosing car tires

    In a recent GfK study conducted among car owners, a higher proportion (67%) indicated that they will change their car tires to improve comfort, compared to the lower number who will do it for the sake of enhancing their car’s performance (49%). 

  • Nearly half of total APAC consumer spend on cameras was on DSLR models last year
    • 02/25/16
    • Technology
    • Singapore
    • English

    Nearly half of total APAC consumer spend on cameras was on DSLR models last year

    SINGAPORE—The Asia Pacific region has shown resilience amidst the challenging imaging market conditions as the rising penetration of smartphones continues to dominate consumer spending on tech gadgets in 2015. As the overall market shrank by 19 percent compared to a year ago to less than USD 2.6 billion, photography enthusiasts in the region have shifted the industry’s focus to the more advanced and high-end DSLR and mirrorless segments.

  • Demand for media tablets in Vietnam surged for fourth consecutive year
    • 02/04/16
    • Technology
    • Singapore
    • English

    Demand for media tablets in Vietnam surged for fourth consecutive year

    Vietnamese consumers continue to snap up increasing number of media tablets year-after-year since its launch in the market. Nearly 1.5 million units of the popular gadget were sold in Vietnam in January to December 2015, representing a 17 percent growth or over 201,000 units more in sales when compared to the same period of 2014.

  • Explore the Connected Consumer
    • 01/31/16
    • Connected Consumer
    • Singapore
    • English

    Explore the Connected Consumer

    It’s time to think differently. Today’s consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy.

  • Asians, on average, spend less than 4 hours a week on personal grooming
    • 01/26/16
    • Singapore
    • English

    Asians, on average, spend less than 4 hours a week on personal grooming

    Consumers from China, South Korea and Japan emerged the top three nationalities in a 22 countries study where their consumers spend the least time on personal grooming.

    • 12/16/15
    • Home Appliances
    • Singapore
    • English

    Indians’ passion for cooking spurs demand for food preparation appliances

    With cooking being a big part of the Indian culture, adoption of modern kitchen aids such as food preparation appliances in the country has been on the rise in recent years. GfK point of sales tracking reported a five percent increase in take-up of these appliances in the last 12 months, compared to the same timeframe a year ago.

  • Over one in three in Australia and Korea are stressed by finances
    • 12/07/15
    • Consumer Health
    • Singapore
    • English

    Over one in three in Australia and Korea are stressed by finances

    Australians and Koreans are more stressed out by finance matters than their counterparts in the region, as well as internationally. In a recent GfK survey, 35 percent of respondents in these two countries indicated that the amount of money they have to live on is a major cause of stress for them - significantly higher than the international average which stands at only 29 percent. Hong Kong, Japan, and China-the three other APAC markets included in the survey - attained 23, 22 and 19 percent respectively.

General