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  • Over 19.71 Million Malaysians Tune in to Radio for an Average of 14 Hours 30 Minutes Weekly
    • 11/10/17
    • Media and Entertainment
    • Singapore
    • English

    Over 19.71 Million Malaysians Tune in to Radio for an Average of 14 Hours 30 Minutes Weekly

    In partnership with Commercial Radio Malaysia (CRM), GfK has released the second wave of the Radio Audience Measurement (RAM) 2017 results which indicated that over 19.71 million Malaysians tune in to radio for an average of 14 hours 30 minutes weekly.

  • One in ten of India’s internet population is a Hyperconnected Consumer
    • 09/12/17
    • Connected Consumer
    • Singapore
    • English

    One in ten of India’s internet population is a Hyperconnected Consumer

    Improving internet infrastructure across India, rising ownership of smartphones, and ubiquitous of its usage has made the mobile device the gateway of choice for the internet. A recent GfK study, focused on the top users of the country’s internet population, the hyperconnected consumers, is defined as someone who owns a smartphone, at least one other connected device, accesses the internet daily with, and spends more than four hours daily on the smartphone. 

  • Almost half of Indonesia’s connected consumers utilise ride hailing apps for their daily commute
    • 09/05/17
    • Crossmedia Link
    • Crossmedia Panel
    • Singapore
    • English

    Almost half of Indonesia’s connected consumers utilise ride hailing apps for their daily commute

    The online population in Indonesia has warmly welcomed the introduction of ride hailing services, as confirmed by a recent GfK survey. According to latest insights from the Crossmedia Link study, usage of ride hailing apps amongst internet users in the country has been trending up in the past 14 months, doubling its penetration level to hit 48 percent in June this year.

  • Growing interest in photography driving strong demand for mirrorless cameras in Thailand: GfK
    • 08/30/17
    • Technology
    • Singapore
    • English

    Growing interest in photography driving strong demand for mirrorless cameras in Thailand: GfK

    Rising affluence and interest in capturing better quality images have been fuelling mirrorless camera sales in Thailand. According to GfK Point of Sales tracking, photography enthusiasts in the country spent nearly THB 8.9 billion on around 341,000 units of such devices in the last 12 months, and the market is expected to expand further in the coming years.

  • Gaming computers record strong surge in demand across Asia Pacific
    • 08/30/17
    • Technology
    • Point of Sales Tracking
    • Singapore
    • English

    Gaming computers record strong surge in demand across Asia Pacific

    Gaming PCs remained one of the most important drivers of growth in the computer market globally, as well as in Asia Pacific in the first half of 2017. The continuing boom in the world of electronic games have been stimulating strong consumer demand in this segment, generating 39 percent growth in terms of volume, and a corresponding 36 percent incremental sales value across APAC over the same period a year ago.  

  • Rising adoption of UHD TVs and the OLED display technology in Southeast Asia
    • 08/30/17
    • Technology
    • Point of Sales Tracking
    • Singapore
    • English

    Rising adoption of UHD TVs and the OLED display technology in Southeast Asia

    Consumers worldwide are increasingly willing to pay more for enhanced TV viewing experiences, as reflected in GfK’s latest findings revealing rising take-up of UHD and OLED TVs. Around the world, some 478,000 units of OLED TVs were sold in the first six months of 2017—an increase of 94 percent from the same period a year ago. Ultra HD, also a growing segment globally, now makes up nearly half of the entire TV market value (48%).

  • Connected Consumers Driving Smartphone Penetration in Malaysia
    • 07/05/17
    • Technology
    • Point of Sales Tracking
    • Singapore
    • English

    Connected Consumers Driving Smartphone Penetration in Malaysia

    Malaysian consumers are choosing bigger screen size smartphones, with over two-fifth (45%) of the 8.5 million units of mobile handset purchased in the last 12 months measuring over 5 inches.

  • Radio is still a strong and important medium
    • 07/04/17
    • Media Measurement
    • Singapore
    • English

    Radio is still a strong and important medium

    The first wave of the Radio Audience Measurement 2017 conducted by GfK in partnership with Commercial Radio Malaysia (CRM) reported that 20.0 million (97.2%) listeners tuned to a radio station each week.

  • Connected Consumers Driving Growth of Smart Devices in Asia Pacific
    • 06/19/17
    • Technology
    • Point of Sales Tracking
    • Connected Consumer
    • Singapore
    • English

    Connected Consumers Driving Growth of Smart Devices in Asia Pacific

    The consumer technology market in Asia Pacific (APAC) has grown tremendously over the past year, with the introduction of new technologies and advancements of existing technologies.

  • Market research industry in China needs collaborative innovation as it undergoes transformation
    • 05/30/17
    • MarketBuilder
    • Singapore
    • English

    Market research industry in China needs collaborative innovation as it undergoes transformation

    Organized by the European Society for Opinion and Marketing Research (ESOMAR), the ESOMAR Asia Pacific Conference 2017 concluded on May 19 in Shanghai.

  • Five technology trends that will shape consumers’ lives in 2017
    • 05/18/17
    • Technology
    • Smart Home
    • Tech Trends
    • Virtual reality
    • Wearables
    • Mobile payments
    • Singapore
    • English

    Five technology trends that will shape consumers’ lives in 2017

    GfK’s latest Tech Trends report highlights the five key technology trends that will have the potential to significantly impact consumers’ lives this year.

  • Filipinos spend substantially more on TVs, refrigerators and air-conditioners in 2016
    • 05/09/17
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Singapore
    • English

    Filipinos spend substantially more on TVs, refrigerators and air-conditioners in 2016

    Demand for various big ticket household electronics and appliances surged significantly in the Philippines last year. According to recent findings by GfK, flat screen TVs, refrigerators, air conditioners and washing machines garnered the highest share of Filipinos’ wallets when it comes spending in this category of household products.

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