Improving internet infrastructure across India, rising ownership of smartphones, and ubiquitous of its usage has made the mobile device the gateway of choice for the internet. A recent GfK study, focused on the top users of the country’s internet population, the hyperconnected consumers, is defined as someone who owns a smartphone, at least one other connected device, accesses the internet daily with, and spends more than four hours daily on the smartphone.
The online population in Indonesia has warmly welcomed the introduction of ride hailing services, as confirmed by a recent GfK survey. According to latest insights from the Crossmedia Link study, usage of ride hailing apps amongst internet users in the country has been trending up in the past 14 months, doubling its penetration level to hit 48 percent in June this year.
Rising affluence and interest in capturing better quality images have been fuelling mirrorless camera sales in Thailand. According to GfK Point of Sales tracking, photography enthusiasts in the country spent nearly THB 8.9 billion on around 341,000 units of such devices in the last 12 months, and the market is expected to expand further in the coming years.
Gaming PCs remained one of the most important drivers of growth in the computer market globally, as well as in Asia Pacific in the first half of 2017. The continuing boom in the world of electronic games have been stimulating strong consumer demand in this segment, generating 39 percent growth in terms of volume, and a corresponding 36 percent incremental sales value across APAC over the same period a year ago.
Consumers worldwide are increasingly willing to pay more for enhanced TV viewing experiences, as reflected in GfK’s latest findings revealing rising take-up of UHD and OLED TVs. Around the world, some 478,000 units of OLED TVs were sold in the first six months of 2017—an increase of 94 percent from the same period a year ago. Ultra HD, also a growing segment globally, now makes up nearly half of the entire TV market value (48%).
Malaysian consumers are choosing bigger screen size smartphones, with over two-fifth (45%) of the 8.5 million units of mobile handset purchased in the last 12 months measuring over 5 inches.
The first wave of the Radio Audience Measurement 2017 conducted by GfK in partnership with Commercial Radio Malaysia (CRM) reported that 20.0 million (97.2%) listeners tuned to a radio station each week.
The consumer technology market in Asia Pacific (APAC) has grown tremendously over the past year, with the introduction of new technologies and advancements of existing technologies.
Organized by the European Society for Opinion and Marketing Research (ESOMAR), the ESOMAR Asia Pacific Conference 2017 concluded on May 19 in Shanghai.
GfK’s latest Tech Trends report highlights the five key technology trends that will have the potential to significantly impact consumers’ lives this year.
Demand for various big ticket household electronics and appliances surged significantly in the Philippines last year. According to recent findings by GfK, flat screen TVs, refrigerators, air conditioners and washing machines garnered the highest share of Filipinos’ wallets when it comes spending in this category of household products.
Rising consumer sophistication in Asia Pacific is contributing to the positive sales trends of the major domestic appliances sector in the region. From February 2016 to January 2017, a total of USD11.13 billion worth of air conditioners, washing machines and refrigerators were sold in 12 key markets in APAC, representing a 5 per cent growth as compared to the same period in 2015.